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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad de Puerto Rico
1997
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| Online Access: | https://www.redalyc.org/articulo.oa?id=63176998005 |
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Table of Contents:
- Operations Theory and Marketing Theory: What are We Really Teaching? Michael S. Spencer Administración y Contabilidad As global businesses become more interdisciplinary in nature, colleges and schools of business appear to lag behind holding on to their functional orientation. The result may be having a dramatic negative effect on graduates. When three basic components of the operations management curriculum, are compared with a basic component of the marketing curriculum, conflicts emerge. The result of these conflicts may cause substantial damage to the global competitiveness of organizations. Students are frequently left on their own to uncover these conflicts and develop resolutions. A structural change may be required to bring business schools in line with business practices that will enhance students' understanding of the interdisciplinary nature of global business. 1997 artículo científico 1541-8561 https://www.redalyc.org/articulo.oa?id=63176998005 en http://www.redalyc.org/revista.oa?id=631 Forum Empresarial application/pdf Universidad de Puerto Rico Forum Empresarial (Puerto Rico) Num.1 Vol.2