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  • Examining the Relationship among Brand Commitment, Brand Trust, and Brand Citizenship Behavior in the Service Industry
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Examining the Relationship among Brand Commitment, Brand Trust, and Brand Citizenship Behavior in the Service Industry

Fuente: Redalyc
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Bibliographic Details
Main Author: Nurina Putri Handayani
Format: Artículo científico
Language:en
Published: Instituto Tecnológico Metropolitano 2020
Subjects:
Economía y Finanzas
G21
M32
brand trust
brand commitment
JEL Classification: J24
Online Access:
Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5 Acceder al recurso 6
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Internet

https://www.redalyc.org/articulo.oa?id=638171128002
https://www.redalyc.org/journal/6381/638171128002/
https://www.redalyc.org/journal/6381/638171128002/html/
https://www.redalyc.org/journal/6381/638171128002/638171128002.epub
https://www.redalyc.org/journal/6381/638171128002/movil
https://doi.org/10.22430/24223182.1459

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