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Bibliographic Details
Main Author: Sergio Andrés Suárez Gutiérrez
Format: Artículo científico
Language:es
Published: Instituto Tecnológico Metropolitano 2024
Subjects:
Economía y Finanzas
Greenwashing
imagen de marca
green brand equity
factores influyentes
revisión de literatura
Online Access:https://www.redalyc.org/articulo.oa?id=638177328008
https://www.redalyc.org/journal/6381/638177328008/
https://www.redalyc.org/journal/6381/638177328008/html/
https://www.redalyc.org/journal/6381/638177328008/638177328008.epub
https://www.redalyc.org/journal/6381/638177328008/movil
https://doi.org/10.22430/24223182.2991
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Internet

https://www.redalyc.org/articulo.oa?id=638177328008
https://www.redalyc.org/journal/6381/638177328008/
https://www.redalyc.org/journal/6381/638177328008/html/
https://www.redalyc.org/journal/6381/638177328008/638177328008.epub
https://www.redalyc.org/journal/6381/638177328008/movil
https://doi.org/10.22430/24223182.2991

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