A Review of the Factors Influencing the Relationship Between Greenwashing and Green Brand Equity: A Research Agenda

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Bibliographic Details
Main Author:	Sergio Andrés Suárez Gutiérrez
Format:	Artículo científico
Language:	en
Published:	Instituto Tecnológico Metropolitano 2024
Subjects:	Economía y Finanzas brand image Greenwashing literature review green brand equity influential factors
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5 Acceder al recurso 6
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