Own labels in the United Kingdom: A source of competitive advantage in retail business
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad del Norte
2006
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| _version_ | 1876441157367496704 |
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| author | Octavio Ibarra Consuegra |
| author_facet | Octavio Ibarra Consuegra |
| contents | Own labels in the United Kingdom: A source of competitive advantage in retail business Octavio Ibarra Consuegra Administración y Contabilidad Own labels Brand Equity Retail Concentration and Premium Private Labels This paper shows evidence of the role of own labels within UK retailbusiness, not only as a product that compete with national brands, but as atool to achieve competitive advantage. In addition, as a key player in retailbusiness, which its development has changed the level of relationship amongthe supply chain; from traditional trading to more integrative, constructiveand co-operative based. 2006 artículo científico 1657-6276 https://www.redalyc.org/articulo.oa?id=64602105 en http://www.redalyc.org/revista.oa?id=646 Pensamiento & Gestión application/pdf Universidad del Norte Pensamiento & Gestión (Colombia) Num.21 |
| format | Artículo científico |
| id | redalyc_64602105 |
| institution | Redalyc |
| language | en |
| publishDate | 2006 |
| publisher | Universidad del Norte |
| spellingShingle | Own labels in the United Kingdom: A source of competitive advantage in retail business Octavio Ibarra Consuegra Administración y Contabilidad Own labels Brand Equity Retail Concentration and Premium Private Labels Own labels in the United Kingdom: A source of competitive advantage in retail business Octavio Ibarra Consuegra Administración y Contabilidad Own labels Brand Equity Retail Concentration and Premium Private Labels This paper shows evidence of the role of own labels within UK retailbusiness, not only as a product that compete with national brands, but as atool to achieve competitive advantage. In addition, as a key player in retailbusiness, which its development has changed the level of relationship amongthe supply chain; from traditional trading to more integrative, constructiveand co-operative based. 2006 artículo científico 1657-6276 https://www.redalyc.org/articulo.oa?id=64602105 en http://www.redalyc.org/revista.oa?id=646 Pensamiento & Gestión application/pdf Universidad del Norte Pensamiento & Gestión (Colombia) Num.21 |
| title | Own labels in the United Kingdom: A source of competitive advantage in retail business |
| topic | Administración y Contabilidad Own labels Brand Equity Retail Concentration and Premium Private Labels |
| url | https://www.redalyc.org/articulo.oa?id=64602105 |