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| Format: | Artículo científico |
| Sprache: | en |
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Universidad de La Sabana
2014
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=64932836002 |
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Inhaltsangabe:
- Assessing the Field of Media Management and Economics Research: Looking Back, Looking Forward Alan B. Albarran Comunicación economy economy Media management Media management media management I am honored to be asked by my friend and colleague, Dr. Germán Arango,to provide a contribution to this special issue of Palabra Clave devotedto the topic of media markets and industries, which also will serve to relaunchthe Latin American Media Management Association (LAMMA).It has been my privilege to visit Universidad de La Sabana twice in my career,and I have had the opportunity to visit with German and his colleaguesat several international meetings over the years. !is particular paperwill examine the "eld of media management and economics research bylooking at its past and considering the future. In addition to providing ahistorical overview, the paper will discuss the development of media managementand economics as an area of academic research, consider thechallenges the "eld is facing in the 21st century, and present ideas for a researchagenda for the next decade. !e goal is to provide both a historicalperspective and a heuristic look at where the "eld is headed in terms of researchand development. For this essay, I am drawing heavily from a paper I presented at the 2012 Research Symposium devoted to “Media Managementand Economics Research in a Transmedia Environment,” which washeld during the Broadcast Education Association’s annual convention. !atpaper was published in 2013, and the publisher has given me permission tocite text from that work in this venue (Albarran, 2013). 2014 artículo científico 0122-8285 https://www.redalyc.org/articulo.oa?id=64932836002 en http://www.redalyc.org/revista.oa?id=649 Palabra Clave application/pdf Universidad de La Sabana Palabra Clave (Colombia) Num.4 Vol.17