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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad de La Sabana
2014
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| Online Access: | https://www.redalyc.org/articulo.oa?id=64932836003 |
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| _version_ | 1866559103284805632 |
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| author | Bernd W. Wirtz |
| author_facet | Bernd W. Wirtz |
| contents | Business Models, Value Chains and Competencies in Media Markets. A Service System Perspective Bernd W. Wirtz Comunicación revenues value chain competencies business models Media management Business models, value chains and competencies are of paramount impor-tance for the achievement of competitive advantages in media companies.In the field of media management researchers usually discuss these termsgenerically and isolated from each other. This paper focuses on an integra-ted management view of business models, value chains and competenciesand analyzes these concepts in a media specific management context. 2014 artículo científico 0122-8285 https://www.redalyc.org/articulo.oa?id=64932836003 en http://www.redalyc.org/revista.oa?id=649 Palabra Clave application/pdf Universidad de La Sabana Palabra Clave (Colombia) Num.4 Vol.17 |
| format | Artículo científico |
| id | redalyc_64932836003 |
| language | en |
| publishDate | 2014 |
| publisher | Universidad de La Sabana |
| spellingShingle | Business Models, Value Chains and Competencies in Media Markets. A Service System Perspective Bernd W. Wirtz Comunicación revenues value chain competencies business models Media management Business Models, Value Chains and Competencies in Media Markets. A Service System Perspective Bernd W. Wirtz Comunicación revenues value chain competencies business models Media management Business models, value chains and competencies are of paramount impor-tance for the achievement of competitive advantages in media companies.In the field of media management researchers usually discuss these termsgenerically and isolated from each other. This paper focuses on an integra-ted management view of business models, value chains and competenciesand analyzes these concepts in a media specific management context. 2014 artículo científico 0122-8285 https://www.redalyc.org/articulo.oa?id=64932836003 en http://www.redalyc.org/revista.oa?id=649 Palabra Clave application/pdf Universidad de La Sabana Palabra Clave (Colombia) Num.4 Vol.17 |
| title | Business Models, Value Chains and Competencies in Media Markets. A Service System Perspective |
| topic | Comunicación revenues value chain competencies business models Media management |
| url | https://www.redalyc.org/articulo.oa?id=64932836003 |