Identifying the Relevant Factors in Newspaper Advertising Effectiveness
Fuente:
Redalyc
Guardado en:
| Autor principal: | Cristóbal Benavides |
|---|---|
| Formato: | Artículo científico |
| Lenguaje: | en |
| Publicado: |
Universidad de La Sabana
2014
|
| Materias: | |
| Acceso en línea: | |
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