U.S. Spanish-Language Television Management during the Industry’s First 50 Years

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1. Verfasser: Kenton T. Wilkinson
Format: Artículo científico
Sprache:en
Veröffentlicht: Universidad de La Sabana 2014
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author Kenton T. Wilkinson
author_facet Kenton T. Wilkinson
contents U.S. Spanish-Language Television Management during the Industry’s First 50 Years Kenton T. Wilkinson Daniela Contreras-Díaz Comunicación control de los medios industria dela información (Source: Unesco Thesaurus) Contenido de la programación transformación de la industria Many people were stunned to learn the Spanish-language television networkUnivision was the highest rated in prime time among all U.S. networks inJuly 2013, a feat it repeated a year later. Steady growth of its demographic andadvertising bases, combined with astute management, has brought successto this dynamic industry sector. However, the boom years were preceded byseveral decades of formidable challenges and lean periods. This article exa-mines the principal technological, programming, financial and competitiveobstacles network management faced from the 1970s to the 2000s, illustra-ting the variety of fronts on which ethnic-oriented media leaders maneuve-red during a period of rapid population growth and industry transformation. 2014 artículo científico 0122-8285 https://www.redalyc.org/articulo.oa?id=64932836008 en http://www.redalyc.org/revista.oa?id=649 Palabra Clave application/pdf Universidad de La Sabana Palabra Clave (Colombia) Num.4 Vol.17
format Artículo científico
id redalyc_64932836008
institution Redalyc
language en
publishDate 2014
publisher Universidad de La Sabana
spellingShingle U.S. Spanish-Language Television Management during the Industry’s First 50 Years
Kenton T. Wilkinson
Comunicación
control de los medios
industria dela información
(Source: Unesco Thesaurus)
Contenido de la programación
transformación de la industria
U.S. Spanish-Language Television Management during the Industry’s First 50 Years Kenton T. Wilkinson Daniela Contreras-Díaz Comunicación control de los medios industria dela información (Source: Unesco Thesaurus) Contenido de la programación transformación de la industria Many people were stunned to learn the Spanish-language television networkUnivision was the highest rated in prime time among all U.S. networks inJuly 2013, a feat it repeated a year later. Steady growth of its demographic andadvertising bases, combined with astute management, has brought successto this dynamic industry sector. However, the boom years were preceded byseveral decades of formidable challenges and lean periods. This article exa-mines the principal technological, programming, financial and competitiveobstacles network management faced from the 1970s to the 2000s, illustra-ting the variety of fronts on which ethnic-oriented media leaders maneuve-red during a period of rapid population growth and industry transformation. 2014 artículo científico 0122-8285 https://www.redalyc.org/articulo.oa?id=64932836008 en http://www.redalyc.org/revista.oa?id=649 Palabra Clave application/pdf Universidad de La Sabana Palabra Clave (Colombia) Num.4 Vol.17
title U.S. Spanish-Language Television Management during the Industry’s First 50 Years
topic Comunicación
control de los medios
industria dela información
(Source: Unesco Thesaurus)
Contenido de la programación
transformación de la industria
url https://www.redalyc.org/articulo.oa?id=64932836008