The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption
Fuente:
Redalyc
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Artículo científico |
| Sprache: | en |
| Veröffentlicht: |
Universidad de La Sabana
2014
|
| Schlagworte: | |
| Online-Zugang: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| _version_ | 1876475776347406336 |
|---|---|
| author | Sylvia Chan-Olmsted |
| author_facet | Sylvia Chan-Olmsted |
| contents | The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption Sylvia Chan-Olmsted Ronen Shay Comunicación ket audiences media mar consumption Mobile media In adopting the qualitative research method of semi-structured self-comple-tion diaries, this study explores how young adult consumers utilize tabletsto consume media content traditionally available through television, radio,newspaper, and magazine platforms, perceptions of tablets as a media con-tent platform in terms of benefits/needs met, accessibility, compatibilitywith existing media, usefulness, ease of use, and fun, how a tabletsubstitu-tes and/or complements traditional media usage, and the adoption factorsthat are important for users to adopt the tablet platform for mobile me-dia consumption. The results show all the participants had positive videoviewing experiences, supporting the claim that tablets are well designed forthe consumption of video entertainment content. From the perspective of music/audio content, the participants seemed to indicate their needs mightbe better fulfilled by other smaller portable devices. On the other hand, thepositive reading experiences described by the participants further expandthe substitutive nature of the tablet for text/image content consumption.The findings presented here generally support the notions presented in theTTF framework, as the participants consistently evaluated their satisfactionof the tablet as a media platform dependent on how the device best delive-red their media content. 2014 artículo científico 0122-8285 https://www.redalyc.org/articulo.oa?id=64932836010 en http://www.redalyc.org/revista.oa?id=649 Palabra Clave application/pdf Universidad de La Sabana Palabra Clave (Colombia) Num.4 Vol.17 |
| format | Artículo científico |
| id | redalyc_64932836010 |
| institution | Redalyc |
| language | en |
| publishDate | 2014 |
| publisher | Universidad de La Sabana |
| spellingShingle | The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption Sylvia Chan-Olmsted Comunicación ket audiences media mar consumption Mobile media The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption Sylvia Chan-Olmsted Ronen Shay Comunicación ket audiences media mar consumption Mobile media In adopting the qualitative research method of semi-structured self-comple-tion diaries, this study explores how young adult consumers utilize tabletsto consume media content traditionally available through television, radio,newspaper, and magazine platforms, perceptions of tablets as a media con-tent platform in terms of benefits/needs met, accessibility, compatibilitywith existing media, usefulness, ease of use, and fun, how a tabletsubstitu-tes and/or complements traditional media usage, and the adoption factorsthat are important for users to adopt the tablet platform for mobile me-dia consumption. The results show all the participants had positive videoviewing experiences, supporting the claim that tablets are well designed forthe consumption of video entertainment content. From the perspective of music/audio content, the participants seemed to indicate their needs mightbe better fulfilled by other smaller portable devices. On the other hand, thepositive reading experiences described by the participants further expandthe substitutive nature of the tablet for text/image content consumption.The findings presented here generally support the notions presented in theTTF framework, as the participants consistently evaluated their satisfactionof the tablet as a media platform dependent on how the device best delive-red their media content. 2014 artículo científico 0122-8285 https://www.redalyc.org/articulo.oa?id=64932836010 en http://www.redalyc.org/revista.oa?id=649 Palabra Clave application/pdf Universidad de La Sabana Palabra Clave (Colombia) Num.4 Vol.17 |
| title | The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption |
| topic | Comunicación ket audiences media mar consumption Mobile media |
| url | https://www.redalyc.org/articulo.oa?id=64932836010 |