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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad de La Sabana
2015
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| Online Access: | https://www.redalyc.org/articulo.oa?id=64941029009 |
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Table of Contents:
- Understanding Social Media Use in Latin America Ryan Salzman Comunicación Keywords Social Media survey research (Source: Tesauro Unesco) Social media use is increasingly popular worldwide. Yet little is known about what shapes social media use, particularly in developing regions of the world. This research project seeks to elucidate the determinants of so - cial media use in eight contiguous Latin American countries from Mexico to Colombia using the Latin American Public Opinion Project 2012 sur - vey data. Social media use for the purposes of advocating a political posi - tion is employed as the dependent variable with a series of individual-level characteristics included as independent variables. The results of the mul - tinomial regression model explicates the determinants of social media use for gathering and/or disseminating political information as more able and interested individuals employ those media than their less able and/or in - terested counterparts. The results depart from prior research focused on ge - neral Internet use for news gathering as perceptions of the domestic new media industry do not impact social media use of this kind. 2015 artículo científico 0122-8285 https://www.redalyc.org/articulo.oa?id=64941029009 en http://www.redalyc.org/revista.oa?id=649 Palabra Clave application/pdf Universidad de La Sabana Palabra Clave (Colombia) Num.3 Vol.18