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| Autore principale: | |
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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Universidad de La Sabana
2018
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| Accesso online: | https://www.redalyc.org/articulo.oa?id=64957315005 https://www.redalyc.org/journal/649/64957315005/ https://www.redalyc.org/journal/649/64957315005/html/ https://www.redalyc.org/journal/649/64957315005/64957315005.epub https://www.redalyc.org/journal/649/64957315005/movil |
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Sommario:
- Framing of Electoral Processes: The Stages of the Campaign as a Moderator of the Presence of Political Frames in the News Carlos Muñiz Alma Rosa Saldierna Felipe de Jesús Marañón Comunicación press Framing television news frames elections campaign Mass media plays a crucial role during the election campaigns, because, by promoting a particular framing to present issues and candidates involved in the campaigns citizens are granted access to the political debate. To analyze the political framing carried out by the media during the 2015 gubernatorial election campaign of Nuevo León, Mexico, a content analysis of the news stories published by television and the press was developed. Findings made it possible to detect a different use of news frames by both media. While the frame of strategic game dominated in television, the press emphasized a treatment of conflict. In addition, a moderation effect of the campaign stages was observed in the use of different news frames, increasing the use of strategic game and debate and political agreement frames by television, while the press maintained a constant presence of news frames. 2018 artículo científico 0122-8285 https://www.redalyc.org/articulo.oa?id=64957315005 https://www.redalyc.org/journal/649/64957315005/ https://www.redalyc.org/journal/649/64957315005/html/ https://www.redalyc.org/journal/649/64957315005/64957315005.epub https://www.redalyc.org/journal/649/64957315005/movil 10.5294/pacla.2018.21.3.5 en http://www.redalyc.org/revista.oa?id=649 Palabra Clave application/pdf Universidad de La Sabana Palabra Clave (Colombia) Num.3 Vol.21