Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad de La Sabana
2018
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| _version_ | 1876430822022578176 |
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| author | Juan José Igartua |
| author_facet | Juan José Igartua |
| contents | Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception Juan José Igartua Daniela Fiuza Comunicación Persuasion domestic violence communication psychology This study focuses on analysis of the factors that can increase the persuasive effectiveness of information campaigns using narratives. An experiment was carried out in which similarity with the protagonist was manipulated in a video about a victim of gender violence. The protagonist was portrayed as living in Spain, and she was said to be Spanish (high similarity) or Argentinian (low similarity). The participants (75 Spanish women) then filled out a questionnaire with measures about emotional impact, identification with the protagonist, and risk perception about becoming a victim of abuse. Results showed that similarity with the protagonist has an indirect influence on risk perception through negative emotions and identification. 2018 artículo científico 0122-8285 https://www.redalyc.org/articulo.oa?id=64957526010 https://www.redalyc.org/journal/649/64957526010/ https://www.redalyc.org/journal/649/64957526010/html/ https://www.redalyc.org/journal/649/64957526010/64957526010.epub https://www.redalyc.org/journal/649/64957526010/movil 10.5294/pacla.2018.21.2.10 en http://www.redalyc.org/revista.oa?id=649 Palabra Clave application/pdf Universidad de La Sabana Palabra Clave (Colombia) Num.2 Vol.21 |
| format | Artículo científico |
| id | redalyc_64957526010 |
| institution | Redalyc |
| language | en |
| publishDate | 2018 |
| publisher | Universidad de La Sabana |
| spellingShingle | Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception Juan José Igartua Comunicación Persuasion domestic violence communication psychology Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception Juan José Igartua Daniela Fiuza Comunicación Persuasion domestic violence communication psychology This study focuses on analysis of the factors that can increase the persuasive effectiveness of information campaigns using narratives. An experiment was carried out in which similarity with the protagonist was manipulated in a video about a victim of gender violence. The protagonist was portrayed as living in Spain, and she was said to be Spanish (high similarity) or Argentinian (low similarity). The participants (75 Spanish women) then filled out a questionnaire with measures about emotional impact, identification with the protagonist, and risk perception about becoming a victim of abuse. Results showed that similarity with the protagonist has an indirect influence on risk perception through negative emotions and identification. 2018 artículo científico 0122-8285 https://www.redalyc.org/articulo.oa?id=64957526010 https://www.redalyc.org/journal/649/64957526010/ https://www.redalyc.org/journal/649/64957526010/html/ https://www.redalyc.org/journal/649/64957526010/64957526010.epub https://www.redalyc.org/journal/649/64957526010/movil 10.5294/pacla.2018.21.2.10 en http://www.redalyc.org/revista.oa?id=649 Palabra Clave application/pdf Universidad de La Sabana Palabra Clave (Colombia) Num.2 Vol.21 |
| title | Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception |
| topic | Comunicación Persuasion domestic violence communication psychology |
| url | https://www.redalyc.org/articulo.oa?id=64957526010 https://www.redalyc.org/journal/649/64957526010/ https://www.redalyc.org/journal/649/64957526010/html/ https://www.redalyc.org/journal/649/64957526010/64957526010.epub https://www.redalyc.org/journal/649/64957526010/movil |