Cover Image

The Use of Radio Advertorials in Spanish Radio Stations

Fuente: Redalyc

Saved in:

Bibliographic Details
Main Author:	Salvador Perelló-Oliver
Format:	Artículo científico
Language:	en
Published:	Universidad de La Sabana 2019
Subjects:	Comunicación radio ethics journalist Advertising program content
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

An Analysis of Health-Related Advertising in Spanish Radio
by: Salvador Perelló
Published: (2011)

La "historia de vida" periodística, un género poco usual en la prensa española
by: Antonio López Hidalgo
Published: (2001)

How Chilean Journalists Use Social Media: Digital Transformation and New Forms of Visibility and Identity Creation
by: Claudia Mellado
Published: (2021)

Organizational and territorial cultures in Chilean journalism
by: Claudia Mellado
Published: (2011)

The Science Journalism Praxis of Filipino Online Reporters During the COVID-19 Pandemic (2020-2022)
by: Congjuico, Teresa
Published: (2024)

THE TWO CULTURES. SCIENTISTS AND JOURNALISTS, NOT AN OUTDATED RELATIONSHIP
by: Hans Peter Peters
Published: (2014)

Las incertidumbres del periodismo en Internet
by: Concha Edo
Published: (2001)

Understanding Citizen Journalism from the Perspective of Young Journalists in Malaysia
by: M. MAHAMED
Published: (2021)

Radio joven, contenido y redes sociales: un estudio comparativo entre las estaciones de Belo Horizonte
by: Debora Cristina Lopez
Published: (2016)

Green economy as discursive averse to climate change in Brazilian weekly magazines
by: Cláudia Herte de Moraes
Published: (2017)

La presse francophone d’Amérique du Nord au XIXe siècle: jalons et périodisation
by: Guillaume Pinson
Published: (2019)

Influence of McLuhan's Theoretical Approaches and Technologies in Advertising
by: Marco López Paredes
Published: (2017)

Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies
by: Fee-Alexandra Haase
Published: (2009)

Intencionalidade educativa em freqüência modulada: um desafio radiofônico
by: Lígia Beatriz Carvalho de Almeida
Published: (2008)

Известия Южного федерального университета: Филологические науки
Published: (2015)

La radio como medio para la comunicación alternativa y la participación del Tercer Sector en España y Francia
by: Miguel Ángel Ortiz Sobrino
Published: (2014)

¿De quién es esa voz? Evolución de su presencia y uso por tipo de personaje en la publicidad radiofónica (2009-2016)
by: Salvador Perelló Oliver
Published: (2019)

Lannistumaton
Published: (2022)

Análisis de contenido de la publicidad radiofónica en España
by: Salvador Perelló-Oliver
Published: (2013)

Deus e o diabo nas terras do Sul
by: João BATISTA DE ABREU
Published: (2016)

Identifying the Relevant Factors in Newspaper Advertising Effectiveness
by: Cristóbal Benavides
Published: (2014)

La radio generalista en la red: un nuevo modelo para la radio tradicional
by: María del Pilar Martínez Costa
Published: (2012)

RESEARCH ETHICS TRAINING OF TRAINERS: DEVELOPING CAPACITY OF BOLIVIAN HEALTH SCIENCE AND CIVIL SOCIETY LEADERS
by: Annette Aalborg
Published: (2016)

Las otras radios: El complejo escenario de la radio en el Perú
by: Carlos Rivadeneyra Olcese
Published: (2009)

Rádio educativo – percepções a partir dos coordenadores do Programa Mais Educação
by: Edgard Patrício
Published: (2017)

Radio Diferencia: significados sobre el uso terapéutico de la comunicación
by: Moisés Valenzuela Saavedra
Published: (2019)

Radios de las Nacionalidades en Ecuador. Un proceso de acción, de los derechos a la comunicación.
by: Vicente BARRAGÁN ROBLES
Published: (2015)

Innovación en las Organizaciones a través de las Estrategias de la Mercadotecnia
by: Gallegos Cazáres, Susana, et al.
Published: (2025)

TYPOLOGY OF THE BAJA CALIFORNIA JOURNALISTIC GUILD: AN APPROACH FROM THE PERCEPTIONS OF ITS MEMBERS
by: Merchant Ley, Diana Denisse
Published: (2020)

Ethics review of research on humans in the biomedical and non-biomedical sciences: bridging "two cultures" in Brazil?*
by: Karina de Albuquerque Rocha
Published: (2023)

Comunicación participativa para el empoderamiento femenino: el caso de "Mujeres en la Radio"
by: Karen Saavedra Segura
Published: (2023)

Radio hertziana vs. radio en Internet: Un análisis comparativo
by: Álvaro Ramos-Ruiz
Published: (2015)

Nuevos trazos metodológicos para comprender la noción del servicio público de radio
by: Lenin Martell
Published: (2019)

Draft Standard for the Advertising of Micropublications
Published: (1974)

From monologue to dialogue; Radio and reform in Indonesia
by: Jurriëns, Edwin
Published: (2011)

Em busca do rádio de autor: apontamentos para uma rediscussão crítica da história do rádio no país
by: Eduardo Vicente
Published: (2011)

20 ans de transparence à Genève
by: Cottier, Bertil, et al.
Published: (2023)

Marketing communication efficiency in the Spanish automobile sector: Analysing the role of online advertising through DEA and stochastic frontiers
by: Albena Pergelova
Published: (2008)

Best Magazines of 2006
by: Couch, Clayton A.
Published: (2007)

An Investigation of the Role of Promotional Tactics in Impulsive Purchasing, in Online Shopping with a Focus on Sivakasi
by: M. Sindhuja Devi, et al.
Published: (2025)