Multi-Needs for Multi-Screening: Practices, Motivations, and Attention Distribution
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| Format: | Artículo científico |
| Language: | en |
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Universidad de La Sabana
2020
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| author | Patrícia Dias |
| author_facet | Patrícia Dias |
| contents | Multi-Needs for Multi-Screening: Practices, Motivations, and Attention Distribution Patrícia Dias Javier Serrano-Puche Comunicación multi attention screening Television cellphones Multi-screening is an emergent but fast-growing and fast-changing practice, evolving along with the technologies that mediate it. This article presents a study on multi-screening, i.e., simultaneously or sequentially engaging with more than one screened-media. Based on the uses and gratifications theory, our study focused on the most common multi-screening scenario-engaging with the smartphone while watching TV-in order to explore triggers, motivations, gratifications, and attention distribution. The methodology is qualitative in nature, including ethnographic journals and follow-up interviews to a sample of 30 young adults, and the data was collected in Portugal and Spain. The activities performed on each device are usually disconnected and motivated by the need to enhance the entertainment afforded by the TV or to obtain a sense of efficiency. The attention is distributed in alternated periods, and the smartphone has a greater ability of demanding attention and retaining the engagement. 2020 artículo científico 0122-8285 https://www.redalyc.org/articulo.oa?id=64962833002 https://www.redalyc.org/journal/649/64962833002/ https://www.redalyc.org/journal/649/64962833002/html/ https://www.redalyc.org/journal/649/64962833002/64962833002.epub https://www.redalyc.org/journal/649/64962833002/movil 10.5294/pacla.2020.23.1.2 en http://www.redalyc.org/revista.oa?id=649 Palabra Clave application/pdf Universidad de La Sabana Palabra Clave (Colombia) Num.1 Vol.23 |
| format | Artículo científico |
| id | redalyc_64962833002 |
| institution | Redalyc |
| language | en |
| publishDate | 2020 |
| publisher | Universidad de La Sabana |
| spellingShingle | Multi-Needs for Multi-Screening: Practices, Motivations, and Attention Distribution Patrícia Dias Comunicación multi attention screening Television cellphones Multi-Needs for Multi-Screening: Practices, Motivations, and Attention Distribution Patrícia Dias Javier Serrano-Puche Comunicación multi attention screening Television cellphones Multi-screening is an emergent but fast-growing and fast-changing practice, evolving along with the technologies that mediate it. This article presents a study on multi-screening, i.e., simultaneously or sequentially engaging with more than one screened-media. Based on the uses and gratifications theory, our study focused on the most common multi-screening scenario-engaging with the smartphone while watching TV-in order to explore triggers, motivations, gratifications, and attention distribution. The methodology is qualitative in nature, including ethnographic journals and follow-up interviews to a sample of 30 young adults, and the data was collected in Portugal and Spain. The activities performed on each device are usually disconnected and motivated by the need to enhance the entertainment afforded by the TV or to obtain a sense of efficiency. The attention is distributed in alternated periods, and the smartphone has a greater ability of demanding attention and retaining the engagement. 2020 artículo científico 0122-8285 https://www.redalyc.org/articulo.oa?id=64962833002 https://www.redalyc.org/journal/649/64962833002/ https://www.redalyc.org/journal/649/64962833002/html/ https://www.redalyc.org/journal/649/64962833002/64962833002.epub https://www.redalyc.org/journal/649/64962833002/movil 10.5294/pacla.2020.23.1.2 en http://www.redalyc.org/revista.oa?id=649 Palabra Clave application/pdf Universidad de La Sabana Palabra Clave (Colombia) Num.1 Vol.23 |
| title | Multi-Needs for Multi-Screening: Practices, Motivations, and Attention Distribution |
| topic | Comunicación multi attention screening Television cellphones |
| url | https://www.redalyc.org/articulo.oa?id=64962833002 https://www.redalyc.org/journal/649/64962833002/ https://www.redalyc.org/journal/649/64962833002/html/ https://www.redalyc.org/journal/649/64962833002/64962833002.epub https://www.redalyc.org/journal/649/64962833002/movil |