THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad de Talca
2014
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| author | Anna Ivanova |
| author_facet | Anna Ivanova |
| contents | THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE Anna Ivanova Tricia Mardones Multidisciplinarias (Ciencias Sociales) slogans Teletón Keywords Corpus Linguistics Discourse Analysis Slogans, being primarily part of brand-management, present an outstanding interest for linguistic research as a vivid demonstration of how language can in fl uence people’s minds and behavior. Th e dramatic popularity of Teletón has attracted our attention as linguists to underpin its success by studying its textual level, i.e., the role of language in creating successful brand. For the attainment of this goal, the paper departs from a corpus analysis of Teletón slogans collected from 1978 to 2012. By studying the selected corpus, this paper intends to single out and categorize the most popular concepts raised by Teletón in its fund-raising campaigns. For a more comprehensive display and analysis, and thus discussing the way semantic prosody is realized (Sinclair, 1991; Louw, 1993; Hunston, 1997; Stubbs, 2002), this study resorted to a WordSmith© Tool, after having turned the collected slogans into the digital format (saved as a .txt fi le). Th e obtained results evidence four main groups of linguistic strategies employed by Teletón in its campaigns: 1) inclusive language; 2) positive semantic prosody; 3) proximity to the public; 4) national lexis. 2014 artículo científico 0716-498X https://www.redalyc.org/articulo.oa?id=65032873010 en http://www.redalyc.org/revista.oa?id=650 Universum. Revista de Humanidades y Ciencias Sociales application/pdf Universidad de Talca Universum. Revista de Humanidades y Ciencias Sociales (Chile) Num.2 Vol.29 |
| format | Artículo científico |
| id | redalyc_65032873010 |
| institution | Redalyc |
| language | en |
| publishDate | 2014 |
| publisher | Universidad de Talca |
| spellingShingle | THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE Anna Ivanova Multidisciplinarias (Ciencias Sociales) slogans Teletón Keywords Corpus Linguistics Discourse Analysis THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE Anna Ivanova Tricia Mardones Multidisciplinarias (Ciencias Sociales) slogans Teletón Keywords Corpus Linguistics Discourse Analysis Slogans, being primarily part of brand-management, present an outstanding interest for linguistic research as a vivid demonstration of how language can in fl uence people’s minds and behavior. Th e dramatic popularity of Teletón has attracted our attention as linguists to underpin its success by studying its textual level, i.e., the role of language in creating successful brand. For the attainment of this goal, the paper departs from a corpus analysis of Teletón slogans collected from 1978 to 2012. By studying the selected corpus, this paper intends to single out and categorize the most popular concepts raised by Teletón in its fund-raising campaigns. For a more comprehensive display and analysis, and thus discussing the way semantic prosody is realized (Sinclair, 1991; Louw, 1993; Hunston, 1997; Stubbs, 2002), this study resorted to a WordSmith© Tool, after having turned the collected slogans into the digital format (saved as a .txt fi le). Th e obtained results evidence four main groups of linguistic strategies employed by Teletón in its campaigns: 1) inclusive language; 2) positive semantic prosody; 3) proximity to the public; 4) national lexis. 2014 artículo científico 0716-498X https://www.redalyc.org/articulo.oa?id=65032873010 en http://www.redalyc.org/revista.oa?id=650 Universum. Revista de Humanidades y Ciencias Sociales application/pdf Universidad de Talca Universum. Revista de Humanidades y Ciencias Sociales (Chile) Num.2 Vol.29 |
| title | THE PHENOMENON OF TELETÓN IN CHILE: A LINGUISTIC PERSPECTIVE |
| topic | Multidisciplinarias (Ciencias Sociales) slogans Teletón Keywords Corpus Linguistics Discourse Analysis |
| url | https://www.redalyc.org/articulo.oa?id=65032873010 |