Persuasionsstrategien in der Gesundheitskommunikation. Eine vergleichende Analyse am Beispiel von Impfungskampagnen in Deutschland, Italien und den Niederlanden
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| Format: | Artículo científico |
| Sprache: | de |
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Universität Bern
2019
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| _version_ | 1876465489308286976 |
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| author | Marella Magris |
| author_facet | Marella Magris |
| contents | Persuasionsstrategien in der Gesundheitskommunikation. Eine vergleichende Analyse am Beispiel von Impfungskampagnen in Deutschland, Italien und den Niederlanden Marella Magris Dolores Ross Lengua y Literatura So far, linguistic and translational studies on medical communication have mostly foregrounded the referential function prevailing in texts of this domain. On the contrary, the relatively young discipline of health communication has been paying great attention to persuasive aspects, as shown by the fact that some definitions of the discipline itself and/or of its subject explicitly mention the influence on attitudes and behaviour as one of the goals. The present paper tries to bring these different perspectives closer to each other by adopting a content-based typology of persuasive strategies and applying it to a linguistic analysis in three languages, i. e. German, Italian and Dutch. The analysis has been carried out on a small corpus of vaccination brochures, as immunisation is currently one of the most debated topics of public health, and therefore an area where persuasion can play a far from secondary role. The comparison between the three languages will highlight some analogies, but also some differences which can be of relevance for translators and other language experts working in this field. 2019 artículo científico 1615-3014 https://www.redalyc.org/articulo.oa?id=664573420009 http://dx.doi.org/10.13092/lo.97.5600 de http://www.redalyc.org/revista.oa?id=6645 Linguistik online application/pdf Universität Bern Linguistik online (Suiza) Num.4 Vol.97 |
| format | Artículo científico |
| id | redalyc_664573420009 |
| institution | Redalyc |
| language | de |
| publishDate | 2019 |
| publisher | Universität Bern |
| spellingShingle | Persuasionsstrategien in der Gesundheitskommunikation. Eine vergleichende Analyse am Beispiel von Impfungskampagnen in Deutschland, Italien und den Niederlanden Marella Magris Lengua y Literatura Persuasionsstrategien in der Gesundheitskommunikation. Eine vergleichende Analyse am Beispiel von Impfungskampagnen in Deutschland, Italien und den Niederlanden Marella Magris Dolores Ross Lengua y Literatura So far, linguistic and translational studies on medical communication have mostly foregrounded the referential function prevailing in texts of this domain. On the contrary, the relatively young discipline of health communication has been paying great attention to persuasive aspects, as shown by the fact that some definitions of the discipline itself and/or of its subject explicitly mention the influence on attitudes and behaviour as one of the goals. The present paper tries to bring these different perspectives closer to each other by adopting a content-based typology of persuasive strategies and applying it to a linguistic analysis in three languages, i. e. German, Italian and Dutch. The analysis has been carried out on a small corpus of vaccination brochures, as immunisation is currently one of the most debated topics of public health, and therefore an area where persuasion can play a far from secondary role. The comparison between the three languages will highlight some analogies, but also some differences which can be of relevance for translators and other language experts working in this field. 2019 artículo científico 1615-3014 https://www.redalyc.org/articulo.oa?id=664573420009 http://dx.doi.org/10.13092/lo.97.5600 de http://www.redalyc.org/revista.oa?id=6645 Linguistik online application/pdf Universität Bern Linguistik online (Suiza) Num.4 Vol.97 |
| title | Persuasionsstrategien in der Gesundheitskommunikation. Eine vergleichende Analyse am Beispiel von Impfungskampagnen in Deutschland, Italien und den Niederlanden |
| topic | Lengua y Literatura |
| url | https://www.redalyc.org/articulo.oa?id=664573420009 http://dx.doi.org/10.13092/lo.97.5600 |