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| Format: | Artículo científico |
| Language: | en |
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Fundación Universitaria CEIPA
2018
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| Online Access: | https://www.redalyc.org/articulo.oa?id=672271533006 |
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Table of Contents:
- Determination of the Representative Socioeconomic Level by bsa in the Mexican Republic Edith Cecilia Macedo-Ruíz Dolores Luquín-García Omar Rojas Carlos López-Hernández Economía y Finanzas sel bsa labeling clustering Segmentation The aim of this article is to determine the socioeconomic level (sel) with disaggregation of the Basic Statistical Area (bsa) in the Mexican Republic. The methodology used is the one established by the Mexican Association of Market Research Agencies (amai) along with the National Institute of Statistics and Geography (inegi). The clustering of the bsas was carried out according to variables contained in the Population and Housing Census of 2010, through Gaussian mixture models, learning neural networks and, finally, by defining the labels corresponding to each sel. We found the existence of a representative sel for each bsa. In addition, the definition of each socioeconomic level shows good results with an average of 90.86% of correctly labeled elements. 2018 artículo científico 2389-8186 https://www.redalyc.org/articulo.oa?id=672271533006 en http://www.redalyc.org/revista.oa?id=6722 Revista Perspectiva Empresarial application/pdf Fundación Universitaria CEIPA Revista Perspectiva Empresarial (Colombia) Num.2 Vol.5