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| Format: | Artículo científico |
| Language: | en |
| Published: |
Vilniaus Universitetas
2020
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| Online Access: | https://www.redalyc.org/articulo.oa?id=679774387002 https://www.redalyc.org/journal/6797/679774387002/ https://www.redalyc.org/journal/6797/679774387002/html/ https://www.redalyc.org/journal/6797/679774387002/679774387002.epub https://www.redalyc.org/journal/6797/679774387002/movil https://doi.org/10.15388/Im.2020.89.37 |
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Table of Contents:
- Art Gallery Visitors’ Motivations Virginija Jurėnienė Dovilė Peseckienė Comunicación Falk visitor Art gallery motivational factors Kaunas Picture Gallery The article discusses the motivational factors of visual art institution consumers. Analysis includes Falk’s identity-related theory of motivation for visiting art institutions that discusses how visitors’ experience begins before visiting a museum and is focused on the consumer’s attitude (identity) validation. Consumers’ motivation to visit an art institution depends on not only the proposals provided by the institution and their value to the consumer, but also on accessibility, the environment, and the personnel’s communication. The article introduces the motivations, expectations of consumers of the services provided by Kaunas Picture Gallery as well as evaluation of the services and infrastructure provided by the organisation obtained during study Visitors’ Expectations in Visual Art Institutions. 2020 artículo científico 2783-6207 https://www.redalyc.org/articulo.oa?id=679774387002 https://www.redalyc.org/journal/6797/679774387002/ https://www.redalyc.org/journal/6797/679774387002/html/ https://www.redalyc.org/journal/6797/679774387002/679774387002.epub https://www.redalyc.org/journal/6797/679774387002/movil https://doi.org/10.15388/Im.2020.89.37 en http://www.redalyc.org/revista.oa?id=6797 Information & Media application/pdf Vilniaus Universitetas Information & Media (Lituania) Vol.89