Marketing channels for wild and cultivated edible mushrooms in developing countries: the case of Mexico
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| Formato: | Artículo científico |
| Lenguaje: | en |
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Colegio de Postgraduados
2005
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| _version_ | 1876452803330703360 |
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| author | D. Nava |
| author_facet | D. Nava |
| contents | Marketing channels for wild and cultivated edible mushrooms in developing countries: the case of Mexico D. Nava Y. Mayett D. Martínez Carrera M. Sobal M. Bonilla Biología Mexico wild mushrooms marketing margins Marketing channels cultivated mushrooms Food products require efficient marketing systems to move from producers to consumers keepinghigh quality and price. In many developing countries, although mushroom production is wellestablished and increasing, the marketing systems are poorly understood. During 1999-2004, westudied the channels of distribution for wild and cultivated mushrooms in central Mexico followingan institutional approach (550 interviews). Most wild and cultivated mushrooms are marketedwithin this region. Representative places were selected for this study: a large city (Mexico), twomedium cities (Puebla, Toluca), and a rural community (Cuetzalan). Several marketing channelswere identified and described, involving middlemen, wholesalers, retailers, tianguis, publicmarkets, retail food stores, and food services. The growers share, the gatherers share, and themushroom marketing margin were also estimated. The present mushroom marketing systemevolved from a small centralized process to a combination of centralized and decentralizedmarketing processes involving limited activities. During this series of changes, large privateenterprises took over several marketing functions supporting the decentralization process, butdiscouraging the development of new firms specialized in mushroom marketing and processing. Atthe same time, changes also led to the market concentration of open-market sales in large privateenterprises and functional wholesalers. Main structure, organization and trends of the Mexicanmushroom marketing system are discussed. 2005 artículo científico 1534-2581 https://www.redalyc.org/articulo.oa?id=68517201 en http://www.redalyc.org/revista.oa?id=685 Micología Aplicada International application/pdf Colegio de Postgraduados Micología Aplicada International (México) Num.2 Vol.17 |
| format | Artículo científico |
| id | redalyc_68517201 |
| institution | Redalyc |
| language | en |
| publishDate | 2005 |
| publisher | Colegio de Postgraduados |
| spellingShingle | Marketing channels for wild and cultivated edible mushrooms in developing countries: the case of Mexico D. Nava Biología Mexico wild mushrooms marketing margins Marketing channels cultivated mushrooms Marketing channels for wild and cultivated edible mushrooms in developing countries: the case of Mexico D. Nava Y. Mayett D. Martínez Carrera M. Sobal M. Bonilla Biología Mexico wild mushrooms marketing margins Marketing channels cultivated mushrooms Food products require efficient marketing systems to move from producers to consumers keepinghigh quality and price. In many developing countries, although mushroom production is wellestablished and increasing, the marketing systems are poorly understood. During 1999-2004, westudied the channels of distribution for wild and cultivated mushrooms in central Mexico followingan institutional approach (550 interviews). Most wild and cultivated mushrooms are marketedwithin this region. Representative places were selected for this study: a large city (Mexico), twomedium cities (Puebla, Toluca), and a rural community (Cuetzalan). Several marketing channelswere identified and described, involving middlemen, wholesalers, retailers, tianguis, publicmarkets, retail food stores, and food services. The growers share, the gatherers share, and themushroom marketing margin were also estimated. The present mushroom marketing systemevolved from a small centralized process to a combination of centralized and decentralizedmarketing processes involving limited activities. During this series of changes, large privateenterprises took over several marketing functions supporting the decentralization process, butdiscouraging the development of new firms specialized in mushroom marketing and processing. Atthe same time, changes also led to the market concentration of open-market sales in large privateenterprises and functional wholesalers. Main structure, organization and trends of the Mexicanmushroom marketing system are discussed. 2005 artículo científico 1534-2581 https://www.redalyc.org/articulo.oa?id=68517201 en http://www.redalyc.org/revista.oa?id=685 Micología Aplicada International application/pdf Colegio de Postgraduados Micología Aplicada International (México) Num.2 Vol.17 |
| title | Marketing channels for wild and cultivated edible mushrooms in developing countries: the case of Mexico |
| topic | Biología Mexico wild mushrooms marketing margins Marketing channels cultivated mushrooms |
| url | https://www.redalyc.org/articulo.oa?id=68517201 |