USING RELATIONSHIP MANAGEMENT TO LEGITIMATE THE MONARCHY: AN ANALYSIS OF THE REIGN OF KING JUAN CARLOS I OF SPAIN
Fuente:
Redalyc
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Artículo científico |
| Lenguaje: | en |
| Publicado: |
Universidad Autónoma de Nuevo León
2017
|
| Materias: | |
| Acceso en línea: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| _version_ | 1876455864479514624 |
|---|---|
| author | César García |
| author_facet | César García |
| contents | USING RELATIONSHIP MANAGEMENT TO LEGITIMATE THE MONARCHY: AN ANALYSIS OF THE REIGN OF KING JUAN CARLOS I OF SPAIN César García Comunicación Spain Monarchy public relations government relations relationship management This article explores the management of relationships by King Juan Carlos I of Spain to legitimate the monarchy as an institution and build a new democracy after Franco’s death in 1975. The high level of public support during most of his reign shows there is a correlation between good relationship management and the loyalty of the subjects. Only when some basic relationship management principles of mutual benefit , such as trust and openness with his subjects , were violated the level of support for Juan Carlos I, and the monarchy as an institution, declined. Nonetheless, the value of relationship management has proved durable since the new monarch, Felipe VI, was able to recover in a relatively short period of time the public support that Juan Carlos I enjoyed in the past. This fact indicates that even in the case of disruptive monarchies, such as Spain, the power of relationship management has shown effectiveness to legitimate the institution. However, at the same time it also points out that for the public opinio n regime monarchies have to show exemplarity and that involves not only to create mutual benefit for the citizenship through good deeds, since Juan Carlos I always behaved professionally as a business and diplomatic representative, but that there is feelin g of trust between the monarch and the subjects. 2017 artículo científico 2007-2031 https://www.redalyc.org/articulo.oa?id=68753898003 https://www.redalyc.org/journal/687/68753898003/ https://www.redalyc.org/journal/687/68753898003/html/ https://www.redalyc.org/journal/687/68753898003/68753898003.epub https://www.redalyc.org/journal/687/68753898003/movil en http://www.redalyc.org/revista.oa?id=687 Global Media Journal México application/pdf Universidad Autónoma de Nuevo León Global Media Journal México (México) Num.27 Vol.14 |
| format | Artículo científico |
| id | redalyc_68753898003 |
| institution | Redalyc |
| language | en |
| publishDate | 2017 |
| publisher | Universidad Autónoma de Nuevo León |
| spellingShingle | USING RELATIONSHIP MANAGEMENT TO LEGITIMATE THE MONARCHY: AN ANALYSIS OF THE REIGN OF KING JUAN CARLOS I OF SPAIN César García Comunicación Spain Monarchy public relations government relations relationship management USING RELATIONSHIP MANAGEMENT TO LEGITIMATE THE MONARCHY: AN ANALYSIS OF THE REIGN OF KING JUAN CARLOS I OF SPAIN César García Comunicación Spain Monarchy public relations government relations relationship management This article explores the management of relationships by King Juan Carlos I of Spain to legitimate the monarchy as an institution and build a new democracy after Franco’s death in 1975. The high level of public support during most of his reign shows there is a correlation between good relationship management and the loyalty of the subjects. Only when some basic relationship management principles of mutual benefit , such as trust and openness with his subjects , were violated the level of support for Juan Carlos I, and the monarchy as an institution, declined. Nonetheless, the value of relationship management has proved durable since the new monarch, Felipe VI, was able to recover in a relatively short period of time the public support that Juan Carlos I enjoyed in the past. This fact indicates that even in the case of disruptive monarchies, such as Spain, the power of relationship management has shown effectiveness to legitimate the institution. However, at the same time it also points out that for the public opinio n regime monarchies have to show exemplarity and that involves not only to create mutual benefit for the citizenship through good deeds, since Juan Carlos I always behaved professionally as a business and diplomatic representative, but that there is feelin g of trust between the monarch and the subjects. 2017 artículo científico 2007-2031 https://www.redalyc.org/articulo.oa?id=68753898003 https://www.redalyc.org/journal/687/68753898003/ https://www.redalyc.org/journal/687/68753898003/html/ https://www.redalyc.org/journal/687/68753898003/68753898003.epub https://www.redalyc.org/journal/687/68753898003/movil en http://www.redalyc.org/revista.oa?id=687 Global Media Journal México application/pdf Universidad Autónoma de Nuevo León Global Media Journal México (México) Num.27 Vol.14 |
| title | USING RELATIONSHIP MANAGEMENT TO LEGITIMATE THE MONARCHY: AN ANALYSIS OF THE REIGN OF KING JUAN CARLOS I OF SPAIN |
| topic | Comunicación Spain Monarchy public relations government relations relationship management |
| url | https://www.redalyc.org/articulo.oa?id=68753898003 https://www.redalyc.org/journal/687/68753898003/ https://www.redalyc.org/journal/687/68753898003/html/ https://www.redalyc.org/journal/687/68753898003/68753898003.epub https://www.redalyc.org/journal/687/68753898003/movil |