AN ANALYSIS ON TURKISH MARKET ENTRY OPPORTUNITIES: THE CASE OF LITHUANIAN DAIRY COMPANIES
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| Format: | Artículo científico |
| Language: | en |
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Vilniaus Universitetas
2017
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| _version_ | 1876459368554168320 |
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| author | Kamile Jamontaite |
| author_facet | Kamile Jamontaite |
| contents | AN ANALYSIS ON TURKISH MARKET ENTRY OPPORTUNITIES: THE CASE OF LITHUANIAN DAIRY COMPANIES Kamile Jamontaite Saida Ahmedova Abdullah Okumus Selen Ozturk Economía y Finanzas export barriers export performance marketing strategy Turkish market entry Lithuanian dairy sector In the present research, authors examine Turkish market entry opportunities for three leading dairy companies in Lithuania. This study focuses on evaluating firms’ export performance opportunities and combining them with selected export market potential factors. For this purpose, the case-study method was used through personal interviews with export managers of three leading Lithuanian dairy companies in 2016, conducted in order to determine the factors affecting their Turkish market entry. Using a cross-case analysis, comparisons were made between different companies’ entry opportunities. According to the results, Lithuanian dairy companies can be described as being passive about the Turkish market. Its market protection politics, implemented by the Turkish government, could be named among the main reasons. From the first sight, this fact makes the Turkish market unattractive for European dairy producers. However, the study shows that, after doing some more detailed market research, new potential opportunities can appear. 2017 artículo científico 2424-6166 https://www.redalyc.org/articulo.oa?id=692273662006 10.15388/Ekon.2017.2.11000 en http://www.redalyc.org/revista.oa?id=6922 Ekonomika application/pdf Vilniaus Universitetas Ekonomika (Lituania) Num.2 Vol.96 |
| format | Artículo científico |
| id | redalyc_692273662006 |
| institution | Redalyc |
| language | en |
| publishDate | 2017 |
| publisher | Vilniaus Universitetas |
| spellingShingle | AN ANALYSIS ON TURKISH MARKET ENTRY OPPORTUNITIES: THE CASE OF LITHUANIAN DAIRY COMPANIES Kamile Jamontaite Economía y Finanzas export barriers export performance marketing strategy Turkish market entry Lithuanian dairy sector AN ANALYSIS ON TURKISH MARKET ENTRY OPPORTUNITIES: THE CASE OF LITHUANIAN DAIRY COMPANIES Kamile Jamontaite Saida Ahmedova Abdullah Okumus Selen Ozturk Economía y Finanzas export barriers export performance marketing strategy Turkish market entry Lithuanian dairy sector In the present research, authors examine Turkish market entry opportunities for three leading dairy companies in Lithuania. This study focuses on evaluating firms’ export performance opportunities and combining them with selected export market potential factors. For this purpose, the case-study method was used through personal interviews with export managers of three leading Lithuanian dairy companies in 2016, conducted in order to determine the factors affecting their Turkish market entry. Using a cross-case analysis, comparisons were made between different companies’ entry opportunities. According to the results, Lithuanian dairy companies can be described as being passive about the Turkish market. Its market protection politics, implemented by the Turkish government, could be named among the main reasons. From the first sight, this fact makes the Turkish market unattractive for European dairy producers. However, the study shows that, after doing some more detailed market research, new potential opportunities can appear. 2017 artículo científico 2424-6166 https://www.redalyc.org/articulo.oa?id=692273662006 10.15388/Ekon.2017.2.11000 en http://www.redalyc.org/revista.oa?id=6922 Ekonomika application/pdf Vilniaus Universitetas Ekonomika (Lituania) Num.2 Vol.96 |
| title | AN ANALYSIS ON TURKISH MARKET ENTRY OPPORTUNITIES: THE CASE OF LITHUANIAN DAIRY COMPANIES |
| topic | Economía y Finanzas export barriers export performance marketing strategy Turkish market entry Lithuanian dairy sector |
| url | https://www.redalyc.org/articulo.oa?id=692273662006 |