National or Global? Moderated Mediation Impact of Sports Celebrity Credibility on Consumer’s Purchase Intention

Fuente: Redalyc

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Bibliographic Details
Main Author:	Vytautas Dikčius
Format:	Artículo científico
Language:	en
Published:	Vilniaus Universitetas 2021
Subjects:	Economía y Finanzas globalisation Sports celebrity perceived quality source credibility product involvement
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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