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National or Global? Moderated Mediation Impact of Sports Celebrity Credibility on Consumer’s Purchase Intention

Fuente: Redalyc

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Detalles Bibliográficos
Autor principal:	Vytautas Dikčius
Formato:	Artículo científico
Lenguaje:	en
Publicado:	Vilniaus Universitetas 2021
Materias:	Economía y Finanzas globalisation Sports celebrity perceived quality source credibility product involvement
Acceso en línea:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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