The Role of Animosity, Religiosity, and Allocentrism in Shaping Purchase Intention through Ethnocentrism and Brand Image

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Main Author:	Kunthi Afrilinda Kusumawardani
Format:	Artículo científico
Language:	en
Published:	Vilniaus Universitetas 2021
Subjects:	Economía y Finanzas animosity brand image allocentrism purchase intention Consumer ethnocentrism
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_version_	1876436557101006848
author	Kunthi Afrilinda Kusumawardani
author_facet	Kunthi Afrilinda Kusumawardani
contents	The Role of Animosity, Religiosity, and Allocentrism in Shaping Purchase Intention through Ethnocentrism and Brand Image Kunthi Afrilinda Kusumawardani Monica Yolanda Economía y Finanzas animosity brand image allocentrism purchase intention Consumer ethnocentrism With the long history of the relationship between Indonesia and China, various sentiments may arise and influence the consumer purchasing decision. This study aims to determine the impact of animosity towards China, religiosity, and allocentrism of the Indonesians on the intention to purchase Chinese brands smartphones, mediated by consumer ethnocentrism and brand image. This study has 215 valid responses and was carried out using SPSS 25. Structural Equation Modelling (SEM) was performed using AMOS 22. The results show that consumer ethnocentrism is significantly influenced by animosity, religiosity, and allocentrism. Brand image can mediate between consumer ethnocentrism and purchase intention. This study gives a better understanding of Indonesian consumer ethnocentrism with animosity towards China, religiosity, and allocentrism, which will affect the Chinese brand image and Indonesians’ intention to purchase the product. 2021 artículo científico 2029-4581 https://www.redalyc.org/articulo.oa?id=692372872012 https://www.redalyc.org/journal/6923/692372872012/ https://www.redalyc.org/journal/6923/692372872012/html/ https://www.redalyc.org/journal/6923/692372872012/692372872012.epub https://www.redalyc.org/journal/6923/692372872012/movil en http://www.redalyc.org/revista.oa?id=6923 Organizations and Markets in Emerging Economies application/pdf Vilniaus Universitetas Organizations and Markets in Emerging Economies (Lituania) Num.2 Vol.12
format	Artículo científico
id	redalyc_692372872012
institution	Redalyc
language	en
publishDate	2021
publisher	Vilniaus Universitetas
spellingShingle	The Role of Animosity, Religiosity, and Allocentrism in Shaping Purchase Intention through Ethnocentrism and Brand Image Kunthi Afrilinda Kusumawardani Economía y Finanzas animosity brand image allocentrism purchase intention Consumer ethnocentrism The Role of Animosity, Religiosity, and Allocentrism in Shaping Purchase Intention through Ethnocentrism and Brand Image Kunthi Afrilinda Kusumawardani Monica Yolanda Economía y Finanzas animosity brand image allocentrism purchase intention Consumer ethnocentrism With the long history of the relationship between Indonesia and China, various sentiments may arise and influence the consumer purchasing decision. This study aims to determine the impact of animosity towards China, religiosity, and allocentrism of the Indonesians on the intention to purchase Chinese brands smartphones, mediated by consumer ethnocentrism and brand image. This study has 215 valid responses and was carried out using SPSS 25. Structural Equation Modelling (SEM) was performed using AMOS 22. The results show that consumer ethnocentrism is significantly influenced by animosity, religiosity, and allocentrism. Brand image can mediate between consumer ethnocentrism and purchase intention. This study gives a better understanding of Indonesian consumer ethnocentrism with animosity towards China, religiosity, and allocentrism, which will affect the Chinese brand image and Indonesians’ intention to purchase the product. 2021 artículo científico 2029-4581 https://www.redalyc.org/articulo.oa?id=692372872012 https://www.redalyc.org/journal/6923/692372872012/ https://www.redalyc.org/journal/6923/692372872012/html/ https://www.redalyc.org/journal/6923/692372872012/692372872012.epub https://www.redalyc.org/journal/6923/692372872012/movil en http://www.redalyc.org/revista.oa?id=6923 Organizations and Markets in Emerging Economies application/pdf Vilniaus Universitetas Organizations and Markets in Emerging Economies (Lituania) Num.2 Vol.12
title	The Role of Animosity, Religiosity, and Allocentrism in Shaping Purchase Intention through Ethnocentrism and Brand Image
topic	Economía y Finanzas animosity brand image allocentrism purchase intention Consumer ethnocentrism
url	https://www.redalyc.org/articulo.oa?id=692372872012 https://www.redalyc.org/journal/6923/692372872012/ https://www.redalyc.org/journal/6923/692372872012/html/ https://www.redalyc.org/journal/6923/692372872012/692372872012.epub https://www.redalyc.org/journal/6923/692372872012/movil