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  • The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from Indonesia
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The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from Indonesia

Fuente: Redalyc
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Bibliographic Details
Main Author: Halimin Herjanto
Format: Artículo científico
Language:en
Published: Vilniaus Universitetas 2020
Subjects:
Economía y Finanzas
brand image
brand trust
purchase intention
Celebrity endorsement
Online Access:
Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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Internet

https://www.redalyc.org/articulo.oa?id=692374307012
https://www.redalyc.org/journal/6923/692374307012/
https://www.redalyc.org/journal/6923/692374307012/html/
https://www.redalyc.org/journal/6923/692374307012/692374307012.epub
https://www.redalyc.org/journal/6923/692374307012/movil

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