BRAND PERSONALITY SCALE: IS IT APPLICABLE FOR A SMALL EMERGING COUNTRY?

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Dettagli Bibliografici
Autore principale:	Vytautas Dikcius
Natura:	Artículo científico
Lingua:	en
Pubblicazione:	Vilniaus Universitetas 2018
Soggetti:	Economía y Finanzas emerging economy scale validation Brand personality brand personality scale
Accesso online:	Acceder al recurso
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