IMPACT OF CONGRUENCE BETWEEN SPORTS CELEBRITY AND BRAND PERSONALITY ON PURCHASE INTENTION: THE CASE OF MINERAL WATER CATEGORY IN LITHUANIA

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Dettagli Bibliografici
Autore principale:	Eleonora Šeimienė
Natura:	Artículo científico
Lingua:	en
Pubblicazione:	Vilniaus Universitetas 2014
Soggetti:	Economía y Finanzas Celebrity brand personality purchase intention
Accesso online:	Acceder al recurso
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