BALANCING MARKET SHARE GROWTH AND CUSTOMER PROFITABILITY: BUDGET ALLOCATION FOR CUSTOMER ACQUISITION AND RETENTION

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Bibliographic Details
Main Author:	Hsiu-Yuan Tsao
Format:	Artículo científico
Language:	en
Published:	Vilniaus Universitetas 2012
Subjects:	Economía y Finanzas brand equity Customer equity retention spending theory of reasoned actions
Online Access:	Acceder al recurso
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