Beneath the Lines: Re-reading the Women’s Magazines of Kerala
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Redalyc
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| Auteur principal: | |
|---|---|
| Format: | Artículo científico |
| Langue: | en |
| Publié: |
Perception Publishing
2018
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| _version_ | 1876450357368848384 |
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| author | Amrutha Mohan |
| author_facet | Amrutha Mohan |
| contents | Beneath the Lines: Re-reading the Women’s Magazines of Kerala Amrutha Mohan Lengua y Literatura Class Women Gender Patriarchy Consumer Culture Mass media, whether it be print, visual or digital acts as one of the most affluent means of communication. Magazines are one of the most popular forms of media which attract a large number of readers. The women’s magazines in Kerala are widely circulated among the populace. These magazines which are available with glossy cover pages also carry a bulk of advertisements in it. The content of these magazines including the advertisements is most often soaked with the ideologies propagated by the dominant sections of the society. They propagate elite class ideologies and promote gender disparities visibly or invisibly. Pertaining to the ubiquitous nature of women’s’ magazines in Kerala and its constant bragging about being a friend and guide to Kerala women, the paper tries to unfurl the strands of class hierarchies and patriarchal ideologies that has been interlaced into the discursive fabric of women’s magazines in Kerala, with special focus on Vanitha, which has a wide readership all over the state. 2018 artículo científico 2455-6580 https://www.redalyc.org/articulo.oa?id=703876866057 en http://www.redalyc.org/revista.oa?id=7038 The Creative Launcher application/pdf Perception Publishing The Creative Launcher (India) Num.6 Vol.2 |
| format | Artículo científico |
| id | redalyc_703876866057 |
| institution | Redalyc |
| language | en |
| publishDate | 2018 |
| publisher | Perception Publishing |
| spellingShingle | Beneath the Lines: Re-reading the Women’s Magazines of Kerala Amrutha Mohan Lengua y Literatura Class Women Gender Patriarchy Consumer Culture Beneath the Lines: Re-reading the Women’s Magazines of Kerala Amrutha Mohan Lengua y Literatura Class Women Gender Patriarchy Consumer Culture Mass media, whether it be print, visual or digital acts as one of the most affluent means of communication. Magazines are one of the most popular forms of media which attract a large number of readers. The women’s magazines in Kerala are widely circulated among the populace. These magazines which are available with glossy cover pages also carry a bulk of advertisements in it. The content of these magazines including the advertisements is most often soaked with the ideologies propagated by the dominant sections of the society. They propagate elite class ideologies and promote gender disparities visibly or invisibly. Pertaining to the ubiquitous nature of women’s’ magazines in Kerala and its constant bragging about being a friend and guide to Kerala women, the paper tries to unfurl the strands of class hierarchies and patriarchal ideologies that has been interlaced into the discursive fabric of women’s magazines in Kerala, with special focus on Vanitha, which has a wide readership all over the state. 2018 artículo científico 2455-6580 https://www.redalyc.org/articulo.oa?id=703876866057 en http://www.redalyc.org/revista.oa?id=7038 The Creative Launcher application/pdf Perception Publishing The Creative Launcher (India) Num.6 Vol.2 |
| title | Beneath the Lines: Re-reading the Women’s Magazines of Kerala |
| topic | Lengua y Literatura Class Women Gender Patriarchy Consumer Culture |
| url | https://www.redalyc.org/articulo.oa?id=703876866057 |