Relationship marketing and brand community: the case of Netflix

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Bibliographic Details
Main Author:	Cristina González Chans
Format:	Artículo científico
Language:	en
Published:	Universidade da Coruña 2020
Subjects:	Multidisciplinarias (Ciencias, Ciencias Sociales, Artes y Humanidades) Netflix social media brand community engagement marketing Relationship marketing
Online Access:	Acceder al recurso
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