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| Format: | Artículo científico |
| Language: | en |
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Editorial Ramón Cantó Alcaraz
2014
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| Online Access: | https://www.redalyc.org/articulo.oa?id=71029332007 |
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Table of Contents:
- A Cross-Validation Study of the Other Customers Perceptions Scale in the Context of Sport and Fitness Centres Nicholas D. Theodorakis Multidisciplinarias (Ciencias Sociales) sport fitness service experience loyalty perceptions of other customers This study aimed to extent the use of the Other Customer Perception (OCP) scale by testing its psychometric properties and its generalizability in the context of sport and fitness centres. 360 members of three fitness clubs in Greece participated in the study. They were randomly divided into two subsamples (a calibration and a validation sample). Using Confirmatory Factor Analysis and composite reliability estimates the construct validity of OCP was supported. A cross-validation approach using invariance testing procedures across the two samples further supported the validity and generalizability of OCP in sport and fitness settings. OCP was found to be a reliable and valid scale for assessing the role of other customers in the service experience. 2014 artículo científico 1885-3137 https://www.redalyc.org/articulo.oa?id=71029332007 en http://www.redalyc.org/revista.oa?id=710 RICYDE. Revista Internacional de Ciencias del Deporte application/pdf Editorial Ramón Cantó Alcaraz RICYDE. Revista Internacional de Ciencias del Deporte (España) Num.35 Vol.X