Marketing communication efficiency in the Spanish automobile sector: Analysing the role of online advertising through DEA and stochastic frontiers

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Bibliographic Details
Main Author:	Albena Pergelova
Format:	Artículo científico
Language:	en
Published:	Consejo Latinoamericano de Escuelas de Administración 2008
Subjects:	Administración y Contabilidad Internet efficiency Advertising marketing metrics
Online Access:	Acceder al recurso
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