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Marketing communication efficiency in the Spanish automobile sector: Analysing the role of online advertising through DEA and stochastic frontiers

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Dettagli Bibliografici
Autore principale:	Albena Pergelova
Natura:	Artículo científico
Lingua:	en
Pubblicazione:	Consejo Latinoamericano de Escuelas de Administración 2008
Soggetti:	Administración y Contabilidad Internet efficiency Advertising marketing metrics
Accesso online:	Acceder al recurso
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