Innovation and marketing externalities in natural resources clusters: The importance of collaborative networks in Chile and Scotland
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Redalyc
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| Formato: | Artículo científico |
| Lenguaje: | en |
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Consejo Latinoamericano de Escuelas de Administración
2008
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| _version_ | 1876424738831597568 |
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| author | Christian Felzensztein |
| author_facet | Christian Felzensztein |
| contents | Innovation and marketing externalities in natural resources clusters: The importance of collaborative networks in Chile and Scotland Christian Felzensztein Administración y Contabilidad salmon clusters social networking Marketing externalities and innovation This study explores the development of joint marketing activities and alliances between firms operating in salmon farming clusters in Scotland and Chile. The results suggest that social networking has a greater influence than geographic proximity in facilitating inter-firm cooperation in marketing activities, which may help to create new cooperative long-term competitive strategies among firms. The study also explores whether levels of inter-firm cooperation differ between countries with distinctly different levels of social collectivism. 2008 artículo científico 1012-8255 https://www.redalyc.org/articulo.oa?id=71612100002 en http://www.redalyc.org/revista.oa?id=716 Academia. Revista Latinoamericana de Administración application/pdf Consejo Latinoamericano de Escuelas de Administración Academia. Revista Latinoamericana de Administración (Perú) Num.40 |
| format | Artículo científico |
| id | redalyc_71612100002 |
| institution | Redalyc |
| language | en |
| publishDate | 2008 |
| publisher | Consejo Latinoamericano de Escuelas de Administración |
| spellingShingle | Innovation and marketing externalities in natural resources clusters: The importance of collaborative networks in Chile and Scotland Christian Felzensztein Administración y Contabilidad salmon clusters social networking Marketing externalities and innovation Innovation and marketing externalities in natural resources clusters: The importance of collaborative networks in Chile and Scotland Christian Felzensztein Administración y Contabilidad salmon clusters social networking Marketing externalities and innovation This study explores the development of joint marketing activities and alliances between firms operating in salmon farming clusters in Scotland and Chile. The results suggest that social networking has a greater influence than geographic proximity in facilitating inter-firm cooperation in marketing activities, which may help to create new cooperative long-term competitive strategies among firms. The study also explores whether levels of inter-firm cooperation differ between countries with distinctly different levels of social collectivism. 2008 artículo científico 1012-8255 https://www.redalyc.org/articulo.oa?id=71612100002 en http://www.redalyc.org/revista.oa?id=716 Academia. Revista Latinoamericana de Administración application/pdf Consejo Latinoamericano de Escuelas de Administración Academia. Revista Latinoamericana de Administración (Perú) Num.40 |
| title | Innovation and marketing externalities in natural resources clusters: The importance of collaborative networks in Chile and Scotland |
| topic | Administración y Contabilidad salmon clusters social networking Marketing externalities and innovation |
| url | https://www.redalyc.org/articulo.oa?id=71612100002 |