APA (7th ed.) Citation

Mendoza, G. G. (2025). Marketing 4.0: Moving from Traditional to Digital. Universidad Andina Simón Bolívar.

Chicago Style (17th ed.) Citation

Mendoza, Gustavo Gallo. Marketing 4.0: Moving from Traditional to Digital. Universidad Andina Simón Bolívar, 2025.

MLA (9th ed.) Citation

Mendoza, Gustavo Gallo. Marketing 4.0: Moving from Traditional to Digital. Universidad Andina Simón Bolívar, 2025.

Warning: These citations may not always be 100% accurate.