Marketing 4.0: Moving from Traditional to Digital
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Redalyc
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| Format: | Artículo científico |
| Sprache: | es |
| Veröffentlicht: |
Universidad Andina Simón Bolívar
2025
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| _version_ | 1876475088292806656 |
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| author | Gustavo Gallo Mendoza |
| author_facet | Gustavo Gallo Mendoza |
| contents | Marketing 4.0: Moving from Traditional to Digital Gustavo Gallo Mendoza Administración y Contabilidad 2025 otro 2661-6513 https://www.redalyc.org/articulo.oa?id=719883006014 https://www.redalyc.org/journal/7198/719883006014/ https://www.redalyc.org/journal/7198/719883006014/html/ https://www.redalyc.org/journal/7198/719883006014/719883006014.epub https://www.redalyc.org/journal/7198/719883006014/movil es http://www.redalyc.org/revista.oa?id=7198 Estudios de la Gestión application/pdf Universidad Andina Simón Bolívar Estudios de la Gestión (Ecuador) Num.18 |
| format | Artículo científico |
| id | redalyc_719883006014 |
| institution | Redalyc |
| language | es |
| publishDate | 2025 |
| publisher | Universidad Andina Simón Bolívar |
| spellingShingle | Marketing 4.0: Moving from Traditional to Digital Gustavo Gallo Mendoza Administración y Contabilidad Marketing 4.0: Moving from Traditional to Digital Gustavo Gallo Mendoza Administración y Contabilidad 2025 otro 2661-6513 https://www.redalyc.org/articulo.oa?id=719883006014 https://www.redalyc.org/journal/7198/719883006014/ https://www.redalyc.org/journal/7198/719883006014/html/ https://www.redalyc.org/journal/7198/719883006014/719883006014.epub https://www.redalyc.org/journal/7198/719883006014/movil es http://www.redalyc.org/revista.oa?id=7198 Estudios de la Gestión application/pdf Universidad Andina Simón Bolívar Estudios de la Gestión (Ecuador) Num.18 |
| title | Marketing 4.0: Moving from Traditional to Digital |
| topic | Administración y Contabilidad |
| url | https://www.redalyc.org/articulo.oa?id=719883006014 https://www.redalyc.org/journal/7198/719883006014/ https://www.redalyc.org/journal/7198/719883006014/html/ https://www.redalyc.org/journal/7198/719883006014/719883006014.epub https://www.redalyc.org/journal/7198/719883006014/movil |