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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad Autónoma Metropolitana
2006
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=72620204 |
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Table of Contents:
- Comunicación política y campañas electorales. Análisis de una herramienta comunicacional: el spot televisivo Virginia García Beaudoux Orlando D'Adamo Política political spot electoral campaign political communication This paper analyzes the main features of political communicationaimed to persuade voters in the context of a presidential campaign,via a specific mass media such as television, and by means of a particularcommunication tool which production is completely controlledby political parties and candidates: the political spot. Their characteristicsand prevailing contents are discussed. Spots of the presidentialcampaign 2003 in Argentina are used as examples. 2006 artículo científico 1870-2333 https://www.redalyc.org/articulo.oa?id=72620204 en http://www.redalyc.org/revista.oa?id=726 Polis: Investigación y Análisis Sociopolítico y Psicosocial application/pdf Universidad Autónoma Metropolitana Polis: Investigación y Análisis Sociopolítico y Psicosocial (México) Num.2 Vol.2