EENY, MEENY, MINY, MOE: THE RECEPTION OF RETRANSLATIONS AND HOW READERS CHOOSE
Fuente:
Redalyc
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Artículo científico |
| Lenguaje: | en |
| Publicado: |
Universidade Federal de Santa Catarina
2019
|
| Materias: | |
| Acceso en línea: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| _version_ | 1876430538196123648 |
|---|---|
| author | Mary Wardle |
| author_facet | Mary Wardle |
| contents | EENY, MEENY, MINY, MOE: THE RECEPTION OF RETRANSLATIONS AND HOW READERS CHOOSE Mary Wardle Lengua y Literatura choice long tail reception paratexts Retranslation One of the paradoxes of the digital age is that it has fostered small, independent enterprises alongside corporate multinationals, a trend reflected in publishing where international players co-exist on the web alongside small, independent publishers often keen to commission retranslations as ‘safe bets’. Due to customers’ ease of access over the Internet and sellers’ low costs, book sales increasingly correspond to the ‘long tail’ statistical model whereby high numbers of relatively few bestsellers are sold, with the graph ‘tailing off’ sharply to a high number of items selling few copies. Many retranslations are often available simultaneously and, as sales are spread among them, will tend to be distributed along this tail. As online book sales increase, whether as hard copies or in digital format, when it comes to buying a translated text, customers often find themselves confronted with a choice between several different editions. This paper investigates some of the influences affecting choice, using Italian retranslations of Fitzgerald’s The Great Gatsby and English retranslations of Machiavelli’s The Prince as examples. Reference will be made to the shift from professional review writing to online customer appraisals and star-ratings, the presence of retranslations on bestseller lists as well as to the importance of paratextual elements such as book covers. 2019 artículo científico 1414-526X https://www.redalyc.org/articulo.oa?id=731980296010 en http://www.redalyc.org/revista.oa?id=7319 Cadernos de Tradução application/pdf Universidade Federal de Santa Catarina Cadernos de Tradução (Brasil) Num.1 Vol.39 |
| format | Artículo científico |
| id | redalyc_731980296010 |
| institution | Redalyc |
| language | en |
| publishDate | 2019 |
| publisher | Universidade Federal de Santa Catarina |
| spellingShingle | EENY, MEENY, MINY, MOE: THE RECEPTION OF RETRANSLATIONS AND HOW READERS CHOOSE Mary Wardle Lengua y Literatura choice long tail reception paratexts Retranslation EENY, MEENY, MINY, MOE: THE RECEPTION OF RETRANSLATIONS AND HOW READERS CHOOSE Mary Wardle Lengua y Literatura choice long tail reception paratexts Retranslation One of the paradoxes of the digital age is that it has fostered small, independent enterprises alongside corporate multinationals, a trend reflected in publishing where international players co-exist on the web alongside small, independent publishers often keen to commission retranslations as ‘safe bets’. Due to customers’ ease of access over the Internet and sellers’ low costs, book sales increasingly correspond to the ‘long tail’ statistical model whereby high numbers of relatively few bestsellers are sold, with the graph ‘tailing off’ sharply to a high number of items selling few copies. Many retranslations are often available simultaneously and, as sales are spread among them, will tend to be distributed along this tail. As online book sales increase, whether as hard copies or in digital format, when it comes to buying a translated text, customers often find themselves confronted with a choice between several different editions. This paper investigates some of the influences affecting choice, using Italian retranslations of Fitzgerald’s The Great Gatsby and English retranslations of Machiavelli’s The Prince as examples. Reference will be made to the shift from professional review writing to online customer appraisals and star-ratings, the presence of retranslations on bestseller lists as well as to the importance of paratextual elements such as book covers. 2019 artículo científico 1414-526X https://www.redalyc.org/articulo.oa?id=731980296010 en http://www.redalyc.org/revista.oa?id=7319 Cadernos de Tradução application/pdf Universidade Federal de Santa Catarina Cadernos de Tradução (Brasil) Num.1 Vol.39 |
| title | EENY, MEENY, MINY, MOE: THE RECEPTION OF RETRANSLATIONS AND HOW READERS CHOOSE |
| topic | Lengua y Literatura choice long tail reception paratexts Retranslation |
| url | https://www.redalyc.org/articulo.oa?id=731980296010 |