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| Formato: | Artículo científico |
| Lenguaje: | en |
| Publicado: |
Universidade Estadual de Maringá
2020
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| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=733880592003 |
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| _version_ | 1866816438989225984 |
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| author | Rodrigo Heldt |
| author_facet | Rodrigo Heldt |
| contents | Firm Performance: How Has It Been Measured In Marketing And Finance Research? Rodrigo Heldt Marta Olivia Rovedder de Oliveira Ricardo Saraiva Frio Matheus Santana Trombetta Fernando Bins Luce Administración y Contabilidad Review Metrics Interface Firm Performance Objective Metric We conducted a survey on how firm performance has been measured by analyzing 128 papers published from 2006 to 2019 in some of the most cited journals of Marketing and Finance. Results show the existence of 80 different metrics of firm performance. This list of metrics evidences how the assessment of this construct is not a consensus. Marketing researchers have frequently used both subjective and objective metrics. Finance researchers most of the times adopt only objective metrics. Additionally, there is a lack of research exploring the theoretical aspect of firm performance and discussing how this multidimensional construct should be measured. It is also noteworthy how Marketing can improve its work on firm performance through an interface with Finance. 2020 artículo científico 2238-1465 https://www.redalyc.org/articulo.oa?id=733880592003 en http://www.redalyc.org/revista.oa?id=7338 Caderno de Administração application/pdf Universidade Estadual de Maringá Caderno de Administração (Brasil) Num.1 Vol.28 |
| format | Artículo científico |
| id | redalyc_733880592003 |
| language | en |
| publishDate | 2020 |
| publisher | Universidade Estadual de Maringá |
| spellingShingle | Firm Performance: How Has It Been Measured In Marketing And Finance Research? Rodrigo Heldt Administración y Contabilidad Review Metrics Interface Firm Performance Objective Metric Firm Performance: How Has It Been Measured In Marketing And Finance Research? Rodrigo Heldt Marta Olivia Rovedder de Oliveira Ricardo Saraiva Frio Matheus Santana Trombetta Fernando Bins Luce Administración y Contabilidad Review Metrics Interface Firm Performance Objective Metric We conducted a survey on how firm performance has been measured by analyzing 128 papers published from 2006 to 2019 in some of the most cited journals of Marketing and Finance. Results show the existence of 80 different metrics of firm performance. This list of metrics evidences how the assessment of this construct is not a consensus. Marketing researchers have frequently used both subjective and objective metrics. Finance researchers most of the times adopt only objective metrics. Additionally, there is a lack of research exploring the theoretical aspect of firm performance and discussing how this multidimensional construct should be measured. It is also noteworthy how Marketing can improve its work on firm performance through an interface with Finance. 2020 artículo científico 2238-1465 https://www.redalyc.org/articulo.oa?id=733880592003 en http://www.redalyc.org/revista.oa?id=7338 Caderno de Administração application/pdf Universidade Estadual de Maringá Caderno de Administração (Brasil) Num.1 Vol.28 |
| title | Firm Performance: How Has It Been Measured In Marketing And Finance Research? |
| topic | Administración y Contabilidad Review Metrics Interface Firm Performance Objective Metric |
| url | https://www.redalyc.org/articulo.oa?id=733880592003 |