Cattle Farmers’ Decision-Making Process Regarding Herbicide For Grazing In Brazil
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| Format: | Artículo científico |
| Language: | en |
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Universidade Estadual de Maringá
2020
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| _version_ | 1876440443403632640 |
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| author | Carolline de Andréa Picolli |
| author_facet | Carolline de Andréa Picolli |
| contents | Cattle Farmers’ Decision-Making Process Regarding Herbicide For Grazing In Brazil Carolline de Andréa Picolli Eduardo Eugênio Spers Luciana Almeida Administración y Contabilidad Heuristics Agribusiness International marketing Farmer’s purchase behavior This article aims to characterize cattle farmers’ decision-making towards herbicide for grazing in Brazil. The study is based on three fundaments: attributes through the utility function that have an economic approach with emphasis on the country-of-origin attribute; heuristics and biases that have a psychological approach; and values that are predominant in cattle farmers, also with a psychological approach (HOMER; KAHLE, 1988; GUTMAN, 1982). The research adopted a mixed method applying qualitative and quantitative approaches for collecting and analyzing data. In the qualitative phase, three data collection techniques were applied: Products Image Configuration (PICT), Laddering and Conjoint Analysis. The subsequent quantitative stage consisted on online survey with 75 cattle farmers. The results evidenced a cattle farmers’ decision-making model regarding herbicide for grazing in Brazil including: values; heuristics and biases prevalent; attributes that make up the image of the herbicide; set of preferred attributes and their corresponding levels; resulting factors of decision-making; and segments of cattle farmers. 2020 artículo científico 2238-1465 https://www.redalyc.org/articulo.oa?id=733880592004 en http://www.redalyc.org/revista.oa?id=7338 Caderno de Administração application/pdf Universidade Estadual de Maringá Caderno de Administração (Brasil) Num.1 Vol.28 |
| format | Artículo científico |
| id | redalyc_733880592004 |
| institution | Redalyc |
| language | en |
| publishDate | 2020 |
| publisher | Universidade Estadual de Maringá |
| spellingShingle | Cattle Farmers’ Decision-Making Process Regarding Herbicide For Grazing In Brazil Carolline de Andréa Picolli Administración y Contabilidad Heuristics Agribusiness International marketing Farmer’s purchase behavior Cattle Farmers’ Decision-Making Process Regarding Herbicide For Grazing In Brazil Carolline de Andréa Picolli Eduardo Eugênio Spers Luciana Almeida Administración y Contabilidad Heuristics Agribusiness International marketing Farmer’s purchase behavior This article aims to characterize cattle farmers’ decision-making towards herbicide for grazing in Brazil. The study is based on three fundaments: attributes through the utility function that have an economic approach with emphasis on the country-of-origin attribute; heuristics and biases that have a psychological approach; and values that are predominant in cattle farmers, also with a psychological approach (HOMER; KAHLE, 1988; GUTMAN, 1982). The research adopted a mixed method applying qualitative and quantitative approaches for collecting and analyzing data. In the qualitative phase, three data collection techniques were applied: Products Image Configuration (PICT), Laddering and Conjoint Analysis. The subsequent quantitative stage consisted on online survey with 75 cattle farmers. The results evidenced a cattle farmers’ decision-making model regarding herbicide for grazing in Brazil including: values; heuristics and biases prevalent; attributes that make up the image of the herbicide; set of preferred attributes and their corresponding levels; resulting factors of decision-making; and segments of cattle farmers. 2020 artículo científico 2238-1465 https://www.redalyc.org/articulo.oa?id=733880592004 en http://www.redalyc.org/revista.oa?id=7338 Caderno de Administração application/pdf Universidade Estadual de Maringá Caderno de Administração (Brasil) Num.1 Vol.28 |
| title | Cattle Farmers’ Decision-Making Process Regarding Herbicide For Grazing In Brazil |
| topic | Administración y Contabilidad Heuristics Agribusiness International marketing Farmer’s purchase behavior |
| url | https://www.redalyc.org/articulo.oa?id=733880592004 |