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Autore principale:	Betty Isabel Rodas Soto
Natura:	Artículo científico
Lingua:	es
Pubblicazione:	Universidad Internacional del Ecuador 2020
Soggetti:	Educación Facebook Instagram publicidad redes sociales Comunicación publicitaria
Accesso online:	https://www.redalyc.org/articulo.oa?id=737880766018
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Análisis de la influencia de la comunicación publicitaria a través de las redes sociales en los estudiantes de la Carrera de Comunicación social sede Guayaquil, horario nocturno Betty Isabel Rodas Soto Katerine Scarlett Ortega Muñoz Educación Facebook Instagram publicidad redes sociales Comunicación publicitaria La comunicación se exterioriza en un amplio campo de acción de forma multi- transdisciplinar, se evidencia en un contexto tecnológico y de consumos culturales. Una de las formas de comunicación es la publicidad conceptuada como persuasión y promoción de ideas, bienes o servicios, refleja una realidad sociocultural, que influye en la toma de decisiones de compra de los consumidores, evolucionando ante un entramado de mediaciones tecnológicas en la denominada sociedad de la información y del conocimiento adapta y cambia sus estrategias, en una época de narrativas y plataformas multimediales en la que de forma preferente las audiencias juveniles imponen y siguen tendencias, en espacios virtuales, transitando desde los clásicos MASS media a los medios digitales. Consecuentemente se considera para el análisis a las dos principales redes sociales con alcance juvenil: Facebook e Instagram. La selección muestral no probabilística, por conveniencia de 150 estudiantes de la carrera de comunicación social horario nocturno, de la UPS, Guayaquil da como resultado preliminar un grupo mayoritario de mujeres y un segmento comprendido entre 20 a 22 años que de acuerdo con los productos o servicios anunciados y el contenido generado se identifica lo cual crea participación, redefine hábitos e influye en una posible acción. 2020 artículo científico 2477-9024 https://www.redalyc.org/articulo.oa?id=737880766018 es http://www.redalyc.org/revista.oa?id=7378 Innova research journal application/pdf Universidad Internacional del Ecuador Innova research journal (Ecuador) Num.3.2 Vol.5

if (filemtime($filename) + $maxlifetime < time()) { unlink($filename); $count++; } } return $count; } /** * A function that is called internally when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ protected function saveSession($sessId, $data): bool { $sessFile = $this->path . '/sess_' . $sessId; if ($handle = fopen($sessFile, 'w')) { $return = false; // Lock the file for exclusive access to avoid issues with multiple // processes writing session simultaneously: if (flock($handle, LOCK_EX)) { $return = fwrite($handle, $data); // Make sure that there's no trailing data by truncating the file to // the correct length: ftruncate($handle, strlen($data)); fflush($handle); flock($handle, LOCK_UN); } fclose($handle); if ($return !== false) { return true; } } // If we got this far, something went wrong with the file output... // It is tempting to throw an exception here, but this code is called // outside of the context of exception handling, so all we can do is // echo a message.

// Anecdotal testing Today and Yesterday seems to indicate destroy() // is called by the garbage collector and everything is good. // Something to keep in mind though. return 0; } /** * Write function that is called when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ public function write($sessId, $data): bool { if ($this->writesDisabled) { return true; } return $this->saveSession($sessId, $data); } /** * A function that is called internally when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ abstract protected function saveSession($sessId, $data): bool; }

* * @return void */ public function writeClose() { // The assumption is that we're using PHP's ext/session. // session_write_close() will actually overwrite $_SESSION with an // empty array on completion -- which leads to a mismatch between what // is in the storage object and $_SESSION. To get around this, we // temporarily reset $_SESSION to an array, and then re-link it to // the storage object. // // Additionally, while you _can_ write to $_SESSION following a // session_write_close() operation, no changes made to it will be // flushed to the session handler. As such, we now mark the storage // object isImmutable. $storage = $this->getStorage(); if (! $storage->isImmutable()) { $_SESSION = $storage->toArray(true); session_write_close(); $storage->fromArray($_SESSION); $storage->markImmutable(); } } /** * Attempt to set the session name * * If the session has already been started, or if the name provided fails * validation, an exception will be raised. * * @param string $name * @return SessionManager * @throws Exception\InvalidArgumentException */ public function setName($name) { if ($this->sessionExists()) { throw new Exception\InvalidArgumentException( 'Cannot set session name after a session has already started'

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