Changes in media consumption and its impact in modern advertising: a case study of advertising strategies in Ecuador

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Bibliographic Details
Main Author:	Melissa Valeria Espinoza Mata
Format:	Artículo científico
Language:	en
Published:	Universidad Internacional del Ecuador 2017
Subjects:	Educación Ecuador marketing 2 millennials social media marketing digital
Online Access:	Acceder al recurso
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