PRODUCT VARIETY MANAGEMENT: A PROPOSAL OF METRICS AND INDICATORS FOR THE COSMETIC INDUSTRY
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| Format: | Artículo científico |
| Language: | en |
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Universidade de Caxias do Sul
2020
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| _version_ | 1876490845079732224 |
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| author | Luiz Thyerre Oliveira |
| author_facet | Luiz Thyerre Oliveira |
| contents | PRODUCT VARIETY MANAGEMENT: A PROPOSAL OF METRICS AND INDICATORS FOR THE COSMETIC INDUSTRY Luiz Thyerre Oliveira Carmine Oliveira Diego Barros Augusto Cunha Reis Ana Claudia Dias Haydee Silveira Administración y Contabilidad Product variety Mix of products Cosmetics industry Product variety management (PVM) This paper aims to present the problems faced by companies in relation to Product Variety Management (PVM), make the management of the company's product variety studied less complex and more dynamic, balancing the marketing team's objectives with the constraints of the industry, proposing suggestions to assist in decision making and presenting metrics for PVM evaluation. The variety of products is a current theme and present in the day to day business. With the proliferation of diversified and customized products to meet the demands of different market segments, companies face difficulties to manage the increasing in their portfolio, where excessive quantity of products can cause confusion in customers and difficulties in the operation. On the other hand, the scarcity of diversified products can mean loss of market share and competitiveness. The study is developed from the observation of the production of a cosmetics company located at Pavuna, state of Rio de Janeiro. Based on the knowledge of each department dynamics and variables involved with the offered product mix, this study indicates ways to minimize the difficulties arising from PVM, presenting management tools to streamline and improve product-related decision making. To better understand the impacts and consequences of the PVM in the cosmetics industry three strands were considered: management of incoming items, management of cruise items and management of items to be discontinued. The study supports the creation and analysis of key indicators, capable of assisting decision making and reducing the risks of an inadequate portfolio. 2020 artículo científico 2319-0639 https://www.redalyc.org/articulo.oa?id=743781479002 en http://www.redalyc.org/revista.oa?id=7437 Revista Brasileira de Gestão e Inovação application/pdf Universidade de Caxias do Sul Revista Brasileira de Gestão e Inovação (Brasil) Num.2 Vol.7 |
| format | Artículo científico |
| id | redalyc_743781479002 |
| institution | Redalyc |
| language | en |
| publishDate | 2020 |
| publisher | Universidade de Caxias do Sul |
| spellingShingle | PRODUCT VARIETY MANAGEMENT: A PROPOSAL OF METRICS AND INDICATORS FOR THE COSMETIC INDUSTRY Luiz Thyerre Oliveira Administración y Contabilidad Product variety Mix of products Cosmetics industry Product variety management (PVM) PRODUCT VARIETY MANAGEMENT: A PROPOSAL OF METRICS AND INDICATORS FOR THE COSMETIC INDUSTRY Luiz Thyerre Oliveira Carmine Oliveira Diego Barros Augusto Cunha Reis Ana Claudia Dias Haydee Silveira Administración y Contabilidad Product variety Mix of products Cosmetics industry Product variety management (PVM) This paper aims to present the problems faced by companies in relation to Product Variety Management (PVM), make the management of the company's product variety studied less complex and more dynamic, balancing the marketing team's objectives with the constraints of the industry, proposing suggestions to assist in decision making and presenting metrics for PVM evaluation. The variety of products is a current theme and present in the day to day business. With the proliferation of diversified and customized products to meet the demands of different market segments, companies face difficulties to manage the increasing in their portfolio, where excessive quantity of products can cause confusion in customers and difficulties in the operation. On the other hand, the scarcity of diversified products can mean loss of market share and competitiveness. The study is developed from the observation of the production of a cosmetics company located at Pavuna, state of Rio de Janeiro. Based on the knowledge of each department dynamics and variables involved with the offered product mix, this study indicates ways to minimize the difficulties arising from PVM, presenting management tools to streamline and improve product-related decision making. To better understand the impacts and consequences of the PVM in the cosmetics industry three strands were considered: management of incoming items, management of cruise items and management of items to be discontinued. The study supports the creation and analysis of key indicators, capable of assisting decision making and reducing the risks of an inadequate portfolio. 2020 artículo científico 2319-0639 https://www.redalyc.org/articulo.oa?id=743781479002 en http://www.redalyc.org/revista.oa?id=7437 Revista Brasileira de Gestão e Inovação application/pdf Universidade de Caxias do Sul Revista Brasileira de Gestão e Inovação (Brasil) Num.2 Vol.7 |
| title | PRODUCT VARIETY MANAGEMENT: A PROPOSAL OF METRICS AND INDICATORS FOR THE COSMETIC INDUSTRY |
| topic | Administración y Contabilidad Product variety Mix of products Cosmetics industry Product variety management (PVM) |
| url | https://www.redalyc.org/articulo.oa?id=743781479002 |