THE INDIRECT INFLUENCE OF MOUTH-TO-MOUTH MARKETING ON THE CHOICE CRITERION OF PUBLIC EDUCATION INSTITUTIONS

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Bibliographic Details
Main Author:	Hildo Anselmo Galter Dalmonech
Format:	Artículo científico
Language:	pt
Published:	Universidade de Caxias do Sul 2020
Subjects:	Administración y Contabilidad Indirect effect Choice criterion Teaching modality Word of mouth marketing Educational institution
Online Access:	Acceder al recurso
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