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Main Author:	L. Sánchez Peinado
Format:	Artículo científico
Language:	es
Published:	Asociación Científica de Economía y Dirección de Empresas 2006
Subjects:	Economía y Finanzas empresas modo de entrada cooperación inter decisiones simultáneas tipo de diversificación
Online Access:	https://www.redalyc.org/articulo.oa?id=80702907
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Un modelo simultáneo para las decisiones clave de la diversificación empresarial L. Sánchez Peinado M. Menguzzato Boulardm Economía y Finanzas empresas modo de entrada cooperación inter decisiones simultáneas tipo de diversificación El tipo y el modo de diversificación son las dos decisiones clave que debeafrontar cualquier empresa que opta por diversificar su ámbito de actividad. Tradicionalmente,las investigaciones han prestado una mayor atención al estudio del tipo de diversificación,siendo escasos los estudios centrados en el análisis del modo de entrada y sus factores determinantes.Además de este importante vacío en la literatura, los estudios existentes analizande manera independiente ambas decisiones cuando, en la práctica, éstas son interdependientesy se producen en el mismo momento del tiempo. Nuestra investigación pretende abordarla verdadera complejidad del proceso de diversificación empresarial, adoptando una perspectivanovedosa en el análisis del modo de diversificación, al considerar esta decisión demanera simultánea a la del tipo de diversificación. A partir de una muestra de 272 entradasen nuevos negocios correspondientes a 155 empresas españolas, se ha planteado un modelode ecuaciones estructurales que permite analizar simultáneamente las dos decisiones clave dela diversificación empresarial e incorporar relaciones indirectas no analizadas con anterioridad.Por otro lado, nuestro estudio incorpora en el análisis una opción estratégica no consideradaen estudios previos: la cooperación inter-empresas. 2006 artículo científico 1138-5758 https://www.redalyc.org/articulo.oa?id=80702907 es http://www.redalyc.org/revista.oa?id=807 Cuadernos de Economía y Dirección de la Empresa application/pdf Asociación Científica de Economía y Dirección de Empresas Cuadernos de Economía y Dirección de la Empresa (España) Num.29

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