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| Autore principale: | |
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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Asociación Iberoamericana de Tecnología Postcosecha, S.C.
2021
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| Accesso online: | https://www.redalyc.org/articulo.oa?id=81367929002 https://www.redalyc.org/journal/813/81367929002/ https://www.redalyc.org/journal/813/81367929002/html/ https://www.redalyc.org/journal/813/81367929002/81367929002.epub https://www.redalyc.org/journal/813/81367929002/movil |
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Sommario:
- Socio-economical profile and preferences of underutilized fruits’ customers of farmers’ market from Pará state, Brazil Carlos Augusto Cavalcante de Oliveira Pedro Lucas Oliveira dos Santos Amanda Vanessa Araújo dos Santos Aline Cristina Mendes Façanha Agrociencias Abiu Rambutã Mangostão Underutilized species are often referred to as plants whose potential has not been fulfilled yet. These plants may be meaningful as food, nutrient source, and, besides that, they often show medicinal properties important to the local population. This paper aims to identify the consumers’ socio-economical profile and their preference to allow the development of new marketing strategies and techniques to spur the popularization of these fruits. Four commercial centers were assessed (Mercado Municipal de Marituba Governador Simão Jatene, Feira de Benevides, Complexo Feira Cidade Nova e Ver-o-Peso) by means of descriptive research, structured interview and 100 closed-ended questionnaires by farmers’ markets, amounting to 400 altogether, each of them with 7 multiple-choice questions. Other than Benevides, which has the majority of the interviewees’ age between 19 and 45, it can be noticed that the consumers’ age leans to be greater than 46 years old. The consumers’ wealth goes up to 1 minimum wage (62.25%), and a smaller part receives an income between 1 and 3 minimum wage. Most respondents (38.5%) have graduated from high school or elementary school (20.75%) both incomplete, with a clear majority of men (54.25%) over women (45.75%). For all the evaluated locations, Camu-Camu was the least known fruit, and the same take place to its consumption, according to consumer reports, while Abiu was the best known as well as the most consumed in 3 of 4 of the fairs analyzed. Any marketing strategy comprising these fruits ought to regard a purchaser possessing the following attributes: elder, not wealthy, without a high education standard, and it must pay attention to Abiu and Mangostão. 2021 artículo científico 1665-0204 https://www.redalyc.org/articulo.oa?id=81367929002 https://www.redalyc.org/journal/813/81367929002/ https://www.redalyc.org/journal/813/81367929002/html/ https://www.redalyc.org/journal/813/81367929002/81367929002.epub https://www.redalyc.org/journal/813/81367929002/movil en http://www.redalyc.org/revista.oa?id=813 Revista Iberoamericana de Tecnología Postcosecha application/pdf Asociación Iberoamericana de Tecnología Postcosecha, S.C. Revista Iberoamericana de Tecnología Postcosecha (México) Num.1 Vol.22