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Recognition and recall of product placements in films and broadcast programmes

Fuente: Redalyc

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Détails bibliographiques
Auteur principal:	D. L. R. van der Waldt
Format:	Artículo científico
Langue:	en
Publié:	Universidad Nacional de Colombia 2008
Sujets:	Administración y Contabilidad film recall new media consumers television
Accès en ligne:	Acceder al recurso
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