Foreign Branding: Examining the Relationship between Language and International Brand Evaluations

Fuente: Redalyc
Saved in:
Bibliographic Details
Main Author: Sergio Olavarrieta Soto
Format: Artículo científico
Language:en
Published: Universidad Nacional de Colombia 2009
Subjects:
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!