:: Library Catalog

Saved in:

Bibliographic Details
Main Author:	Rodrigo Uribe Bravo
Format:	Artículo científico
Language:	en
Published:	Universidad Nacional de Colombia 2009
Subjects:	Administración y Contabilidad age Chile brands gender Christmas
Online Access:	https://www.redalyc.org/articulo.oa?id=81819026003
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Foreign Branding: Examining the Relationship between Language and International Brand Evaluations
by: Sergio Olavarrieta Soto
Published: (2009)

Luxury brands: Awareness and image and its influence on loyalty and engagement
by: Valentín Gallart-Camahort
Published: (2021)

A theoretical study on country brand and its management
by: Maria Gabriela Montanari
Published: (2018)

“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: The mediating role of employee critical psychological states
by: Mohsin Altaf
Published: (2018)

Reflections on the challenging mission of the country brand construct in the international business setting
by: Fabiana Gondim Mariutti
Published: (2015)

Christmas, consumption and materialism: discourse analysis of children’s Christmas letters
by: Georgiana Luna Batinga
Published: (2017)

Branding cities, regions and countries: the roadmap of place brand equity
by: Fabiana Gondim Mariutti
Published: (2021)

Intention to enroll and recommend a higher education institution for STEM degrees: a brand valuation approach
by: Washington Macías
Published: (2023)

Brand Personality Dimensions in the Brazilian Context
by: Karlan Muller Muniz
Published: (2012)

Effects of Corporate Social Responsibility on consumer brand loyalty
by: José Javier Rivera
Published: (2019)

Trabalhador-consumidor: a atração de jovens pelo employer branding na escolha profissional
by: ANDREA POLETO OLTRAMARI
Published: (2019)

IDENTITY, POSITIONING, BRAND IMAGE AND BRAND EQUITY COMPARISON: A VISION ABOUT QUALITY IN BRAND MANAGEMENT.
by: Eduardo de Paula e Silva Chaves
Published: (2017)

Privilege
by: Luciana Manfredi
Published: (2006)

‘If I Huff and I Puff’. Foundations for Building Brazil’s Image: Evidence from an International Systematic Review
by: Fabiana Gondim Mariutti
Published: (2017)

Effect of Nostalgia on Customer Loyalty to Brand Post - Merger/Acquisition
by: Ana Carolina Toledo
Published: (2016)

Employer attractiveness from a generational perspective: Implications for employer branding
by: Germano Glufke Reis
Published: (2016)

Employer attractiveness from a generational perspective: Implications for employer branding
by: Germano Glufke Reis
Published: (2016)

Elementos de responsabilidad social empresarial y mercadotecnia social para la reputación corporativa e impacto en el branding
by: Patricia Ramos Rubio
Published: (2021)

Crowdsourced employer branding: an analysis from the platform glassdoor
by: Daniel Penz
Published: (2023)

Attributes that Build Florianópolis Brand Identity in the Technological Context
by: Patrick Wendell Barbosa Lessa
Published: (2025)

Sponsoring, brand value and social media
by: Alexander Zauner
Published: (2012)

Country Brand Equity: The Role of Image and Reputation
by: Fabiana Gondim Mariutti
Published: (2020)

BRAND EQUITY IN THE PAKISTANI HOTEL INDUSTRY
by: MUHAMMAD ISHTIAQ ISHAQ
Published: (2014)

DETERMINANTS OF THE SUCCESS OF GLOBAL AND LOCAL BRANDS IN LATIN AMERICA
by: PABLO FARÍAS
Published: (2015)

The Corporate Branding In International Operations
by: Juliana Rodrigues
Published: (2017)

THE INFLUENCE OF PRODUCT RECALL ON CONSUMER LOYALTY
by: Mariana Hammel Brandão
Published: (2016)

Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University
by: Iván Alonso Montoya-Restrepo
Published: (2020)

Influence of customer value orientation, brand value, and business ethics level on organizational performance
by: Leslier Maureen Valenzuela Fernández
Published: (2016)

Corporate brand building from the corporate stories perspective: a Brazilian football teams study
by: Edson Roberto Scharf
Published: (2017)

Measuring the influence of customer-based store brand equity in the purchase intention
by: Cristina Calvo Porral
Published: (2015)

Searching most influential variables to brand loyalty measurements: An exploratory study
by: Jorge Vera
Published: (2017)

SIMBIOSE DE EXCELÊNCIA: A TERCEIRA GERAÇÃO DAS CO- BRANDS
by: Clotilde Perez
Published: (2009)

Estrategias de posicionamiento basadas en la cultura del consumidor: un análisis de la publicidad en televisión
by: Cristian Muñoz Navarro
Published: (2006)

Country or Brand: What Matters to Younger Millennials?
by: Sergio Garrido Moraes
Published: (2020)

Estrategias de internacionalización de empresas: un análisis del clúster fronterizo para branding
by: Jesús Alberto Urrutia De la Garza
Published: (2021)

BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND
by: MUHAMMAD KASHIF
Published: (2015)

Young Adults' Views on Digital Storytelling Campaigns
by: Belem Barbosa
Published: (2022)

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
by: José Sarto Freire Castelo
Published: (2016)

Theoretical Model of Engagement in the Context of Brand Communities
by: Flávia D’albergaria Freitas
Published: (2017)

Analizando la compra de marcas privadas: evidencia empírica desde Chile
by: Pedro Hidalgo Campos
Published: (2006)